ROLE OVERVIEW
We are looking for a Performance Marketing Specialist who will drive our paid marketing strategy and execution across multiple platforms. This role requires a strong blend of analytical rigor and creative understanding — someone who can decode complex data sets, analyse creatives, and execute large scale campaigns with efficiency. You will manage high-value budgets, optimise media mixes, and deliver measurable ROI while collaborating with content, creative, and brand teams to ensure performance and storytelling go hand-in-hand.
WHAT WILL YOU BE RESPONSIBLE FOR?
- Own and execute media buying strategies across Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and other emerging platforms.
- Develop and manage a market mix model to optimise investments across channels.
- Plan, manage, and optimise monthly ad spends to achieve ROAS, CAC, and LTV targets.
- Build and refine full-funnel strategies (TOFU, MOFU, BOFU) for scalable growth.
- Analyse creatives and content performance to ensure alignment with audience behaviour. Collaborate with content and creative teams to guide ad storytelling and messaging.
- Run A/B and multivariate tests across creatives, audiences, placements, and bidding strategies.
- Leverage attribution models and Google Analytics (GA4) for accurate measurement of performance.
- Build dashboards and automated reports to track and optimise campaigns in real-time. Stay updated on industry trends, platform innovations, and emerging advertising opportunities. Mentor and guide junior performance marketers and analysts on best practices.
WHO YOU ARE
- 5-10 years of experience in media buying/performance marketing with a proven track record of managing significant budgets and delivering strong ROI.
- Strong understanding of market mix modeling, attribution models, and conversion funnels.
- Hands-on expertise in Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and सादा / SAADAA advanced analytics tools.
- Proficiency with Google Analytics (GA4), Google Tag Manager, attribution tools, and other campaign measurement platforms.
- Ability to analyse creative effectiveness and collaborate with content/brand teams.
- Excellent with data tools (Excel, SQL, or similar) for deep performance analysis. Strong problem-solving skills and the ability to simplify complex insights for stakeholders. Comfortable working in a fast-paced, high-growth environment and experimenting to find scalable solutions
Pay: Up to ₹1,600,000.00 per year
Benefits:
Work Location: In person
