Job Title: Senior Executive
Department: Project Management Office
Location: Kolkata
Industry: Healthcare/Pharmaceuticals (Preferred)
Role Overview: The Senior Executive is responsible for planning, executing, and optimizing multichannel marketing campaigns to drive engagement, brand visibility, and business outcomes. This role requires strong cross-functional coordination, data-driven decision-making, and end-to-end campaign ownership.
Key Responsibilities:
- Design and execute integrated banner Ad & Content Promotion campaigns aligned with business objectives
- Develop campaign calendars, messaging frameworks, and targeting strategies
- Collaborate with stakeholders (medical, sales, content, tech) to ensure alignment
- Manage end-to-end deployment across channels (email, webinars, banners, push notifications, social media)
- Coordinate with design and content teams for asset development
- Ensure timely delivery and adherence to campaign timelines
- Track campaign KPIs (open rates, CTR, conversions, engagement rates)
- Analyze performance data and generate actionable insights
- Conduct A/B testing and continuous optimization
- Act as the primary point of contact for internal teams and external clients
- Present campaign performance reports and recommendations
- Prepare campaign performance dashboards and reports
- Review campaign report and delivery.
Key Requirements:
- Bachelor’s degree in marketing, Business Administration, Life Sciences, or related field
- 3–6 years of experience in campaign management / digital marketing
- Experience in healthcare/pharma marketing is a strong advantage
- Strong understanding of digital marketing channels and tools
- Data-driven mindset with proficiency in analytics and reporting
- Excellent project management and multitasking skills
- Strong communication and stakeholder management abilities
- Familiarity with CRM tools, marketing automation platforms, and campaign tracking systems.
