Role Overview
We are looking for a results-driven, hands-on Creative Strategist to take end-to-end ownership of all digital and promotional campaign creative. This role combines creative leadership, performance marketing expertise, and production skills, with a strong focus on measurable growth (CTR, CVR, ROAS, LTV).
You will lead the entire creative lifecycle, from concept and strategy to hands-on production direction and data-driven optimization.
Key Responsibilities
1. Strategy & Performance Ownership
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Define and execute data-driven creative strategies for acquisition and retargeting campaigns across paid channels (Meta, Google Ads, LinkedIn).
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Develop campaign plans aligned with key marketing KPIs (CTR, CVR, ROAS, LTV).
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Conduct creative analytics and translate insights into actionable optimizations (A/B testing, format/theme testing).
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Keep updated with digital marketing trends, consumer behavior, and competitor creative strategies.
2. Hands-On Production & Execution
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Lead creative production: storyboarding, ad copywriting, and guiding video shoots/post-production.
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Oversee production of all digital assets: performance videos, image ads, social media posts, web banners.
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Ensure brand consistency across all campaigns while optimizing for platform algorithms.
3. Team Leadership & Collaboration
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Lead and mentor a creative team of 8 - 10 members (designers, content creators, video editors).
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Collaborate with Marketing, Growth, and Product teams to convert business objectives into high-converting creative campaigns.
Essential Skills & Qualifications
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5 - 10 years of experience in creative leadership, with a focus on digital performance marketing creative.
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Proven track record of creating assets that drive measurable results (CPA, ROAS, LTV).
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Expert knowledge of digital ad platforms and best practices (video specs, hooks, ad fatigue).
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Hands-on experience in video direction and production.
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Strong analytical skills and ability to use data to optimize creative performance.
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Excellent leadership and communication skills to mentor and guide a dedicated team.
