Position: GEO (Generative Engine Optimization) Specialist
Experience: 12+ Years
Location: Bangalore (Hybrid – 3 Days Work From Office)
Budget: Up to 21 LPA
Payroll: Haparz
About the Role
We are looking for an experienced GEO (Generative Engine Optimization) Specialist to lead the implementation and optimization of AI-search readiness initiatives across a global digital ecosystem. In this role, you will improve AI discoverability, crawlability, structured data implementation, and content visibility across AI-powered search platforms while partnering with cross-functional teams to drive enterprise-wide GEO best practices.
Key Responsibilities
- Assess websites for GEO/AEO readiness and identify opportunities to improve AI discoverability.
- Develop and implement structured data, metadata, sitemap, and crawlability strategies.
- Conduct technical website audits and recommend improvements for AI-powered search visibility.
- Collaborate with AEM, SEO, Content, QA, and Development teams to implement GEO best practices.
- Monitor AI search performance, indexing, citations, and visibility metrics.
- Support the rollout of GEO standards across multiple global websites and markets.
- Optimize websites for machine-readable content and AI search engines.
- Drive continuous improvements in technical SEO and AI search performance.
Required Skills
- Strong experience in Technical SEO and enterprise website optimization.
- Hands-on experience with Generative Engine Optimization (GEO), AI Search, Answer Engine Optimization (AEO), crawlability, indexing, and structured data.
- Expertise in Schema.org, JSON-LD, metadata optimization, XML sitemaps, and crawl management.
- Experience using Screaming Frog, Sitebulb, Google Search Console, and web analytics tools.
- Strong understanding of AI-powered search platforms and content discoverability.
- Excellent analytical, stakeholder management, and communication skills.
Preferred Skills
- Experience with Adobe Experience Manager (AEM).
- Experience managing global or multi-market website implementations.
- Exposure to Healthcare or other regulated industries.
Work Location: Hybrid remote in Bangalore City, Bengaluru, Karnataka
