Key Responsibilities:
- Develop and execute digital marketing campaigns across multiple platforms, including search engines, social media, email, and websites.
- Manage and optimize SEO and SEM campaigns to improve online visibility and search rankings.
- Create, schedule, and monitor engaging content for social media platforms.
- Plan and execute paid advertising campaigns on platforms such as Google Ads and social media channels.
- Analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics.
- Conduct keyword research and implement SEO best practices.
- Collaborate with content, design, and sales teams to create effective marketing materials.
- Monitor industry trends, competitor activities, and digital marketing developments.
- Prepare performance reports and provide insights for campaign improvements.
- Support lead generation and customer engagement initiatives.
Required Skills & Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in digital marketing or a similar role.
- Knowledge of SEO, SEM, social media marketing, email marketing, and online advertising.
- Experience with Google Ads, Meta Ads, Google Analytics, and SEO tools.
- Strong content writing and communication skills.
- Analytical mindset with the ability to interpret marketing data.
- Creativity and problem-solving skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications:
- Certification in Google Ads, Google Analytics, SEO, or digital marketing.
- Experience with content management systems (CMS) and marketing automation tools.
- Basic knowledge of graphic design tools is a plus.
Key Performance Indicators (KPIs):
- Website traffic growth
- Lead generation and conversion rates
- Social media engagement
- Search engine rankings
- Advertising campaign performance
- Return on marketing investment (ROI)
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
