Roles & Responsibilities
- Manage Instagram, Facebook, YouTube, Google Business Profile and other digital platforms
- Plan monthly social media content calendars
- Create ideas for posters, carousels, reels and promotional campaigns
- Write captions, hooks, CTAs and basic marketing content
- Shoot and edit short-form videos/Reels
- Create basic designs using Canva or similar tools
- Manage and optimize Meta Ads
- Support Google Ads and local digital campaigns when required
- Generate and track online leads
- Coordinate with the sales team for lead follow-up
- Improve social media reach, engagement and follower growth
- Perform basic SEO and keyword research
- Optimize Google Business Profile for local visibility
- Monitor competitors and current social media trends
- Track campaign performance and prepare weekly/monthly reports
- Measure KPIs such as reach, engagement, leads, CPL and conversions
- Suggest new strategies to improve brand awareness and lead generation
Required Skills
- Social Media Marketing
- Meta Ads Manager
- Canva / Graphic Design Basics
- Reels & Video Editing
- Content Creation
- Copywriting
- Lead Generation
- Basic SEO
- Google Business Profile Management
- Digital Marketing Analytics
- MS Excel / Google Sheets
Qualification
Any Degree / Diploma with Digital Marketing knowledge or certification.
Experience: Fresher to 2+ years
Candidates with practical experience in managing business social media accounts will be preferred.
Key Performance Indicators (KPI)
- Consistent content publishing
- Growth in reach and engagement
- Number of qualified leads generated
- Cost per lead
- Social media follower growth
- Reel/video performance
- Lead conversion support
- Google Business Profile performance
- Timely completion of campaigns
- Monthly marketing performance improvement
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
