Digital Marketing Executive
Competitive Cracker is seeking a creative and performance-driven Digital Marketing Executive to strengthen our digital presence and generate quality leads for our courses and training programs. The ideal candidate should have hands-on experience in digital marketing, paid advertising, social media management, and lead generation.
Key Responsibilities
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Plan and execute digital marketing campaigns across Meta Ads, Google Ads, and YouTube Ads.
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Generate quality leads for courses and training programs.
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Manage and grow social media platforms (Instagram, Facebook, LinkedIn, YouTube).
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Create, monitor, and optimize paid advertising campaigns with a focus on ROI.
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Coordinate with the content and design team for creatives and promotional campaigns.
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Manage email marketing and WhatsApp marketing campaigns.
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Monitor website traffic and optimize landing pages for better conversions.
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Track campaign performance and prepare regular marketing reports.
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Support branding, awareness, and student acquisition initiatives.
Qualifications
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Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
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1–2 years of experience in Digital Marketing.
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Digital Marketing certifications will be an added advantage.
Requirements
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Hands-on experience with Meta Ads Manager and Google Ads.
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Basic knowledge of SEO, SEM, and content marketing.
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Understanding of Google Analytics and campaign performance tracking.
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Strong analytical and problem-solving skills with a performance-driven mindset.
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Good communication and coordination skills.
Preferred Skills
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Experience in promoting online courses, coaching institutes, or training programs.
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Knowledge of CRM tools and lead management.
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Understanding of conversion tracking and performance marketing.
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Familiarity with Canva or Adobe Creative Suite for basic marketing creatives.
Location: Kakkanad, Cochin
Job Type: Full-time
Experience: 1–2 Years
