Digital Marketing Job Description
Job Title: Digital Marketing Executive / Specialist
Job Summary:
We are seeking a creative and results-driven Digital Marketing Executive to develop, implement, and manage online marketing campaigns that increase brand awareness, generate leads, and drive business growth. The ideal candidate should have experience with digital marketing channels, analytics tools, and content creation.
Key Responsibilities
- Plan and execute digital marketing campaigns across various platforms.
- Manage social media accounts and create engaging content.
- Optimize website content for SEO and improve search rankings.
- Run and monitor PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Analyze campaign performance using tools such as Google Analytics.
- Create email marketing campaigns to nurture leads and retain customers.
- Coordinate with designers, content writers, and sales teams.
- Monitor industry trends and competitor activities.
- Generate reports and provide recommendations for campaign improvements.
- Manage marketing budgets and maximize ROI.
Required Skills
- Knowledge of SEO, SEM, PPC, and social media marketing.
- Experience with Google Analytics, Google Ads, and marketing automation tools.
- Strong content writing and communication skills.
- Understanding of email marketing strategies.
- Data analysis and reporting skills.
- Creativity and problem-solving abilities.
- Basic knowledge of graphic design tools is a plus.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in digital marketing (for executive-level roles).
- Relevant certifications in digital marketing are preferred.
Salary Range
Salary varies based on experience, location, and company size.
Career Growth Opportunities
- Digital Marketing Executive
- Digital Marketing Specialist
- SEO/SEM Specialist
- Social Media Manager
- Digital Marketing Manager
- Head of Marketing
Objective: Increase online visibility, attract potential customers, improve engagement, and drive sales through digital channels.
Pay: ₹10,208.32 - ₹33,804.07 per month
Benefits:
- Flexible schedule
- Paid sick time
Work Location: In person
