Role Overview-
We are looking for a creative and enthusiastic Social Media & Content Marketing Specialist to help build the Gyrus AI brand through engaging content, social media marketing, digital storytelling, and thought leadership initiatives.
The ideal candidate should be passionate about content creation, social media trends, digital marketing, and emerging AI technologies.
Key Responsibilities
Brand Marketing & Positioning -
- Develop and maintain consistent brand messaging, visual identity, and positioning across all marketing channels.
- Strengthen Gyrus AI's brand awareness and thought leadership presence in the AI, Media Technology, Broadcasting, and Enterprise Technology markets.
- Collaborate with leadership to build executive branding and industry visibility.
Content Strategy & Creation -
- Create high-quality content including blogs, case studies, customer success stories, whitepapers, solution briefs, brochures, product datasheets, newsletters, presentations, and website content.
- Develop compelling narratives around AI, Computer Vision, Media Asset Management, Video Intelligence, and emerging industry trends.
- Work closely with product, engineering, sales, and leadership teams to create customer-focused messaging and marketing assets.
Social Media Marketing -
- Own and manage Gyrus AI's presence across LinkedIn, YouTube, X, and other relevant digital platforms.
- Develop and execute social media content calendars and engagement strategies.
- Create engaging posts, infographics, carousels, short-form videos, and thought leadership campaigns.
- Monitor industry trends, news, competitor activities, and emerging opportunities to create timely and relevant content.
Graphic Design & Creative Development -
- Design social media creatives, brochures, flyers, infographics, banners, advertisements, product collateral, and sales materials.
- Create visually appealing presentations, pitch decks, partner decks, and customer-facing marketing assets.
- Ensure brand consistency across all digital and offline marketing initiatives.
Video Production & Multimedia Content-
- Create and edit product demonstrations, explainer videos, customer testimonials, webinar highlights, event videos, and social media content.
- Manage video production workflows from concept development to final publication.
- Repurpose long-form content into short-form videos for social media and promotional campaigns.
Website Content Management -
- Manage website content updates, landing page content, product pages, blogs, and marketing messaging.
- Collaborate with the SEO team to ensure content supports organic growth and AI search visibility objectives.
- Continuously improve website content quality, user engagement, and conversion-focused messaging.
Trade Shows, Events & Webinar Marketing -
- Plan and execute marketing activities for industry exhibitions, conferences, trade shows, webinars, and partner events.
- Design exhibition booth graphics, standees, banners, brochures, event presentations, and promotional materials.
- Coordinate pre-event, during-event, and post-event marketing campaigns.
- Support lead engagement activities through event-related content and branding initiatives.
Sales Enablement & Partner Marketing -
- Develop sales presentations, solution decks, one-pagers, customer success stories, proposal templates, and partner marketing materials.
- Support channel partners, OEM partners, and business development teams with marketing collateral.
- Create assets that help communicate product value propositions and competitive differentiation.
Analytics & Performance Reporting -
- Track and analyze content performance, social media engagement, website content metrics, and brand awareness initiatives.
- Generate monthly reports with recommendations for improving content effectiveness and audience engagement.
- Use insights and data to refine content, branding, and communication strategies.
Required Qualifications-
- 6 - 8+ years of experience in Brand Marketing, Content Marketing, Social Media Marketing, Corporate Communications, or B2B Marketing.
- Strong experience creating content for technology, SaaS, AI, Media Technology, Enterprise Software, or related industries.
- Excellent written and verbal communication skills.
- Proven experience managing corporate social media channels and content campaigns.
- Strong graphic design and visual storytelling capabilities.
- Experience creating marketing presentations, brochures, product collateral, and sales enablement assets.
- Experience with video editing and multimedia content creation.
- Ability to manage multiple projects and work independently in a fast-paced environment.
About Gyrus AI-
Gyrus AI is a Vision AI company specializing in AI Media Asset Management, Semantic Media Search, Video Intelligence, Vision Analytics, Video Anonymization, and Virtual Product Placement solutions. We help organizations unlock the value of video content through artificial intelligence, computer vision, and advanced media intelligence technologies.
Apply:
Please send your resume along with writing samples, social media work, portfolio links, or content examples to: [email protected]
Pay: ₹600,000.00 - ₹800,000.00 per year
Work Location: Hybrid remote in Bengaluru, Karnataka
