Content and Social media Specialist
Company: DigiPath AI (Life Scanners Health Care Pvt. Ltd.)
Location: Remote
Department: Marketing
Employment Type: Full-Time
Openings: 1
Role Overview
We are looking for a creative, detail-oriented Content & Social Media Specialist to build and maintain an active, consistent social media presence for DigiPath AI — with end-to-end ownership of content planning, creation, publishing, and performance tracking. This is a product-marketing-driven role: content should actively promote our products, technology, use cases, and value proposition, not just generic healthcare topics, in support of brand awareness, product visibility, lead generation, and business development
Primary Focus
- Build and maintain an active, consistent social media presence across LinkedIn, YouTube, Instagram, and the company website
- Take end-to-end ownership of content: planning, creation, publishing, and performance tracking
- Develop deep working knowledge of DigiPath AI's products (VELscope Vx, DNA Ploidy analysis, digital pathology) and related screening solutions
- Create content that actively promotes our products, technology, use cases, and value proposition — not generic healthcare content
- Manage the content calendar and day-to-day execution with minimal supervision
Key Responsibilities
1. Content Strategy & Social Media Management
- Plan, create, and execute content across Linked In, YouTube, Instagram, and the company website
- Own the content calendar and posting schedule end-to-end
- Keep all company channels active, consistent, and aligned with business and recruiting goals
- Track trends, manage community interactions, and grow engagement organically
2. Product Marketing
- Learn our products and related screening solutions in depth, and translate that knowledge into content
- Build content around product features, use cases, clinical value, and differentiation — to drive product visibility and lead generation
- Simplify complex medical and technical information about our technology into clear, engaging content for hospitals, distributors, and healthcare professionals
3. Content Writing
- Write clear, accurate, science-backed content on oral and cervical cancer screening, digital pathology, and early detection technology
- Draft scripts, captions, hooks, and educational posts for a healthcare and B2B audience
- Coordinate with clinical and regulatory team members to ensure medical accuracy in all content
4. Design & Visual Communication
- Create clean, professional graphics — carousels, infographics, explainers, and campaign creatives
- Translate complex medical and technical topics into simple, compelling visuals
- Maintain consistency in typography, color palette, and overall brand identity
5. Reels & Short-Form Video
- Ideate, script, shoot, and edit Reels, Shorts, and LinkedIn video content
- Convert webinars, product demos, and testimonials into engaging short-form video
- Use strong hooks, storytelling, and current trends to increase reach
6. Performance & Optimization
- Track weekly and monthly performance metrics across platforms
- Analyze results and optimize content strategy based on data
- Research competitor activity and emerging trends in health-tech content
Requirements
- 1–3 years of experience in content creation, social media management, or product marketing
- Strong capability across writing, graphic design, carousels, reels/short-form video, and YouTube content
- Ability to simplify complex medical/technical information into clear, engaging content
- Proficiency in design tools such as Cava or Adobe Creative Suite
- Basic to intermediate video editing skills (Cap Cut, Premiere Pro, or similar)
- Working knowledge of Linked In and YouTube best practices; familiarity with Instagram trends
- Excellent written and verbal communication in English
- Willingness to learn our products and screening solutions in depth
- Creativity, attention to detail, and the ability to manage the content calendar and execution independently, with minimal supervision
Preferred
- Healthcare, Med Tech, or diagnostics experience is preferred but not mandatory — candidates from other industries will be considered if they demonstrate strong content, social media, and product marketing capabilities
- Bachelor's degree in mass communication, Marketing, Life Sciences, or a related field
Pay: ₹300,000.00 - ₹600,000.00 per year
Work Location: Remote
