We are looking for a creative and performance-driven Social Media Expert to build and grow our brand presence across digital platforms. The ideal candidate should have experience in content creation, social media marketing, audience engagement, and paid advertising campaigns.
Key Responsibilities
- Manage and grow social media accounts across Instagram, Facebook, YouTube, LinkedIn, Pinterest, and X (Twitter).
- Create and execute monthly content calendars.
- Plan and publish engaging posts, reels, stories, and short-form videos.
- Coordinate with designers, photographers, and video editors to create high-quality content.
- Run and optimize paid advertising campaigns on Meta platforms.
- Monitor trends and create viral marketing opportunities.
- Engage with followers and respond to comments and messages.
- Track key performance metrics and prepare weekly and monthly reports.
- Collaborate with the marketing and sales teams to increase brand awareness and generate leads.
Required Skills
- Strong understanding of social media platforms and algorithms.
- Experience with content planning and campaign management.
- Knowledge of Meta Ads Manager and social media analytics.
- Basic graphic design and video editing knowledge is an advantage.
- Excellent copywriting and communication skills.
- Ability to analyze data and improve campaign performance.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in social media management.
- Experience in the jewellery, fashion, luxury, or e-commerce industry is preferred.
Key Performance Indicators (KPIs)
- Monthly follower growth.
- Engagement rate improvement.
- Reach and impressions.
- Lead generation and website traffic.
- Return on ad spend (ROAS).
- Content consistency and campaign performance.
What We Offer
- Competitive salary based on experience.
- Growth opportunities in a fast-growing brand.
- Creative and collaborative work environment.
- Performance-based incentives.
Interested candidates can send their resume, portfolio, and links to the social media accounts they have managed, along with their current and expected salary details.
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
