Creative Design
- Develop high-quality visual concepts and creative assets for digital and offline marketing campaigns.
- Design social media creatives, digital advertisements, website banners, emailers, brochures, flyers, standees, hoardings, and sales collaterals.
- Create compelling project branding, launch campaign creatives, and promotional materials.
- Ensure consistency in brand identity across all marketing channels.
Digital Marketing Support
- Collaborate closely with the Digital Marketing team to design creatives for Meta, Google, LinkedIn, YouTube, and other online campaigns.
- Design engaging creatives optimized for lead generation and customer engagement.
- Produce motion graphics, GIFs, and short promotional videos for social media and digital campaigns.
- Create landing page graphics and UI elements in coordination with the web development team.
Media & Communication Support
- Support the Media team with presentation decks, event branding, press advertisements, and corporate communication materials.
- Design exhibition stalls, event backdrops, invitations, and promotional merchandise.
- Prepare marketing materials for project launches, channel partner events, and customer engagement programs.
Creative Strategy
- Participate in campaign brainstorming sessions and contribute innovative design ideas.
- Stay updated with design trends, digital marketing best practices, and competitor activities within the real estate industry.
- Recommend creative approaches that improve campaign performance and brand recall.
Brand Management
- Maintain and enforce brand guidelines across all marketing communications.
- Ensure all designs are aligned with the company's visual identity and marketing objectives.
- Manage the digital asset library, templates, and creative resources.
Team Collaboration
- Coordinate with content writers, digital marketers, photographers, videographers, and external agencies.
- Mentor junior designers and review creative outputs to maintain quality standards.
- Handle multiple projects simultaneously while meeting deadlines.
Required Qualifications
- Bachelor's Degree in Graphic Design, Visual Communication, Fine Arts, Multimedia, or a related field.
- Relevant design certifications are an added advantage.
Experience
- 5–8 years of experience in graphic design.
- Minimum 2–3 years of experience in the real estate industry is preferred.
- Proven experience supporting digital marketing campaigns and branding initiatives.
- Strong portfolio showcasing digital, print, and social media creatives.
Technical Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
- Adobe Premiere Pro
- Figma or Adobe XD (preferred)
- Canva Pro
- Basic video editing and motion graphics
- Knowledge of AI-based design tools is an added advantage.
Key Competencies
- Creative thinking and visual storytelling
- Strong typography and layout skills
- Branding and identity design
- Digital marketing creative expertise
- Motion graphics and video editing
- Attention to detail
- Time management and multitasking
- Excellent communication and collaboration
- Ability to work in a fast-paced environment
Key Performance Indicators (KPIs)
- Timely delivery of creative assets.
- Quality and consistency of brand communication.
- Contribution to digital campaign performance (CTR, engagement, lead generation).
- Reduction in design revisions through first-time quality.
- Stakeholder satisfaction with creative output.
- Innovation in campaign concepts and design execution.
Preferred Candidate Profile
- Experience in real estate, construction, or property development marketing.
- Strong understanding of digital advertising formats for Meta, Google, and LinkedIn.
- Ability to conceptualize campaigns from idea to execution.
- Photography, videography, or animation skills will be an added advantage.
- Comfortable working under tight deadlines and managing multiple brands or projects.
Pay: ₹35,000.00 - ₹70,000.00 per month
Benefits:
Work Location: In person
