About Evergo Tours
Evergo Tours is a growing international travel company dedicated to delivering quality travel experiences and professional business solutions to clients across global markets. As the backend office of Wordcraft Legal Translation, we also support a range of services including Legal Translation, Document Attestation, and Business Setup Solutions.
With a strong focus on innovation, customer satisfaction, and business growth, we are continuously expanding our digital presence and strengthening our marketing operations.
As part of our growth plans, we are looking for an experienced and strategic Digital Marketing Lead who can take ownership of the company's digital marketing function and drive measurable results across multiple digital channels.
Role Summary
We are seeking a strategic, data-driven, and performance-focused Digital Marketing Lead to lead the planning, execution, and optimization of our digital marketing initiatives.
The ideal candidate should have strong expertise across paid advertising, SEO, social media, content marketing, lead generation, analytics, website optimization, and digital strategy.
The candidate will be responsible for developing effective digital marketing plans, managing campaign performance, identifying growth opportunities, coordinating marketing activities, and ensuring that digital initiatives contribute directly to brand awareness, qualified leads, customer acquisition, and overall business growth.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with business objectives and growth targets.
- Lead and manage digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms.
- Plan advertising budgets, monitor campaign spending, and optimize performance to achieve better ROI.
- Develop and execute effective SEO strategies, covering on-page, off-page, and technical SEO activities.
- Monitor keyword rankings, organic traffic, website performance, and search visibility while identifying areas for improvement.
- Lead website optimization initiatives, including content updates, landing pages, user experience, and conversion-focused improvements.
- Manage website content through WordPress or other CMS platforms.
- Develop and oversee social media strategies to strengthen brand presence, audience engagement, and customer interaction.
- Plan content calendars and coordinate the creation of social media posts, reels, videos, captions, promotional campaigns, and other digital creatives.
- Maintain consistent brand messaging and ensure effective communication across all digital platforms.
- Design and manage lead generation strategies to increase qualified enquiries and potential customer conversions.
- Oversee WhatsApp marketing, API-based communication, and digital customer engagement campaigns.
- Work closely with the sales and customer service teams to improve lead nurturing, follow-ups, and conversion rates.
- Analyse customer behaviour, campaign data, and market trends to identify new digital growth opportunities.
- Track and evaluate marketing performance using Google Analytics, Google Search Console, Meta Business Suite, Looker Studio, and other analytics and reporting platforms.
- Prepare regular performance reports and present actionable insights to management.
- Identify underperforming campaigns and implement data-driven improvements to increase reach, engagement, leads, and conversions.
- Research competitors, industry trends, emerging platforms, and new digital marketing opportunities.
- Lead, coordinate, and support digital marketing team members to ensure timely execution of campaigns and assigned activities.
- Set marketing priorities, monitor deliverables, and ensure campaigns are executed according to planned timelines.
- Take ownership of overall digital marketing performance and continuously explore strategies for sustainable growth.
Required Qualifications & Skills
- Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, Communications, Digital Media, or a related field.
- 3–6 years of relevant experience in Digital Marketing, preferably with experience in a lead or senior-level position.
- Strong hands-on experience in:
- Google Ads & Meta Ads
- LinkedIn Ads & YouTube Marketing
- SEO – On-page, Off-page & Technical
- Social Media Marketing
- Content & Campaign Strategy
- Lead Generation & Conversion
- WhatsApp Marketing & API-based Communication
- WordPress / CMS Platforms
- Website & Landing Page Optimization
- Google Analytics & Google Search Console
- Meta Business Suite
- Looker Studio / Data Reporting
- Strong understanding of digital marketing funnels, customer acquisition, remarketing, and conversion optimization.
- Ability to develop marketing strategies based on data, customer behaviour, and business objectives.
- Strong analytical and problem-solving skills with the ability to interpret campaign performance data.
- Excellent communication, leadership, and team coordination skills.
- Strong creative thinking with the ability to develop innovative marketing campaigns and promotional ideas.
- Ability to manage multiple campaigns, priorities, and deadlines effectively.
- Ability to work independently, take ownership, and make strategic decisions.
- Strong understanding of current digital marketing trends, advertising platforms, and industry best practices.
Job Type
Full-time | On-site
Pay: ₹25,000.00 - ₹35,000.00 per month
Application Question(s):
- Do you have previous experience in this role ?
Work Location: In person
