Job Description – Marketing/Presales Executive
Job Title: Marketing/Presales Executive
Industry: Information Technology & Services for Utilities
Location: Chennai
Employment Type: Full-Time
Job Summary
We are seeking a passionate and results-driven Marketing Executive to join our growing team. The ideal candidate should possess strong marketing and communication skills with experience in digital marketing, brand management, lead generation, and customer engagement. Exposure to the IT industry and GIS technologies will be an added advantage.
The role also includes supporting presales activities such as preparing presentations, coordinating client meetings, identifying potential opportunities, and assisting the sales team in proposal preparation and lead conversion activities.
Key Responsibilities
- Develop and execute marketing campaigns to drive brand awareness and business growth.
- Conduct market research and analyze customer and industry trends.
- Manage social media marketing campaigns across LinkedIn, Instagram, and other platforms.
- Handle SEO optimization, email marketing, and content marketing activities.
- Monitor and evaluate campaign performance using marketing tools and analytics.
- Coordinate promotional activities, events, and branding initiatives.
- Manage and update company website content and digital presence.
- Identify target audiences and create effective lead-generation campaigns.
- Support presales activities including:
- Preparing marketing and sales presentations
- Coordinating product demos and client interactions
- Assisting in proposal/RFP preparation
- Supporting lead qualification and conversion activities
- Maintaining customer and prospect databases
Qualifications
- Graduate (BBA/BBM) or postgraduate (MBA) in business administration or a related field.
- 2–3 years of experience in:
- Marketing Management
- Brand Management
- Lead Generation & Conversion
- Digital Marketing Technologies
Required Skills
- Excellent written and spoken English communication skills.
- Good spoken Hindi communication.
- Knowledge of Social Media Marketing (SMM), SEO strategies/tools, email marketing, and website management.
- Up-to-date knowledge of marketing trends and best practices.
- Exposure to information technology services preferred.
Preferred Skills
- Knowledge of GIS tools such as GE Smallworld, ESRI, or QGIS will be an added advantage.
- Strong analytical, presentation, and coordination skills.
If you are a creative and driven marketing professional looking to make an impact in a growing technology organization, we would love to hear from you.
Job Type: Full-time
Pay: ₹400,000.00 - ₹500,000.00 per year
Application Question(s):
- What is your expected CTC?
Experience:
- total work: 2 years (Required)
- Website Management: 2 years (Required)
- Digital marketing: 2 years (Required)
- Content management: 1 year (Required)
Language:
Work Location: In person
