Location: Lucknow (On-site)
Company: MakeWebBetter
Experience: Over 1 year (flexible for the right thinker)
MakeWebBetter is seeking a passionate and versatile Content Writer who has a real flair for writing and wants to expand their capabilities. In this role, you will be instrumental in developing high-impact content that ignites demand-generation, consideration, and intent-to-buy products and services offered by MakeWebBetter. You will not only create compelling marketing assets but also proactively spread the word for MakeWebBetter to thrive across the digital space, including AI engines.
If you’re tired of:
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Being stuck in a rut,
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Chasing word counts instead of clarity,
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Rewriting what already exists on the internet, and
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Writing surface-level blogs that don’t move the needle.
This role will feel refreshingly different.
Develop Content:
Write blogs, website pages, services & SaaS product pages, documentations, strategic resources, how-to guides, video scripts, etc.
Handle Email Marketing:
Create email marketing copies and run email campaigns for product promotions, lead generation, and lead nurturing.
Strategic Positioning:
Create compelling content and contribute to evolving brand discovery channels, i.e., AI Engines (ChatGPT, Claude), SGE of Google, etc, supporting MakeWebBetter’s positioning and authority as a thought leader.
Gold-standard Messaging:
Develop clear, structured, and high-impact marketing copies as per B2B-style brand messaging that resonates with diverse audiences and industries.
Conduct Thorough Research:
Ability to research independently and turn scattered inputs into clear narratives & structured content that performs on SERP and AI Engines.
Thinking & Collaboration:
Participate in brainstorming & planning sessions around campaigns, content direction, and shaping strategies & positioning.
Cross-Functional Exposure:
Work closely with RevOps, developers, designers, SEOs, platform experts, project & product managers; learning how real systems work.
Content Quality & Ownership:
Review, refine, and improve content to ensure accuracy, consistency, and excellence before it goes live.
Learn & Flourish:
Get access to premium learning resources, courses, and certifications to sharpen your skills, contribute better, and grow as a professional.
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A writer + email marketer who thinks in structure, clarity, and intent, not just words.
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Strong command of written English with the ability to explain complex ideas simply.
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1+ year experience in content writing (B2B, SaaS, tech, or marketing preferred).
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Familiarity with the basics of email marketing.
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Curious to understand products, workflows, and real business problems.
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Basic SEO understanding with focus on search intent and usefulness, not shortcuts.
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Willingness to take feedback, iterate, and improve.
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Ability to manage deadlines and ownership across multiple content pieces.
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Experience in Digital Marketing.
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Certification in Digital Marketing or Content Marketing.
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Proficiency in WordPress CMS (blog publishing), Zoho Campaigns, and Semrush is a plus.
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An inclusive culture strongly reflecting the core organizational values and corporate structure.
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The opportunity to make an impact and develop professionally by enhancing key professional skills, honing unique skills & strengths, and participating actively with leaders in IT services and expertise.
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An engaging, people-first work environment offering work/life balance, employee resource groups, and events to promote interaction.
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Freedom to experiment, learn, and sharpen your professional identity, and a clear growth path beyond execution-only writing.
From powerful stories to brand narratives and strategic positioning, do what you seek to offer the world. Additionally, you’ll gain insight into how businesses operate and understand the key role a business plays in shaping the digital world's perception.
