The Marketing Manager will lead integrated marketing initiatives across field marketing, digital marketing, telemarketing, tele-sales, campaign management, and Channel Partner App adoption to drive business growth, lead generation, and market visibility.
- Field Marketing: Plan and execute field marketing activities with the Sales Team to drive business and market visibility.
- Digital Marketing: Manage digital campaigns for lead generation, engagement, and brand building.
- Channel Partner App: Drive marketing, promotion, onboarding, growth, and adoption of the newly launched Channel Partner Application.
- Tele Marketing: Manage telemarketing campaigns for lead generation and customer/partner engagement.
- Tele Sales: Drive and monitor tele-sales activities to improve lead conversion and business generation.
- Campaign Management: Plan and execute customer, partner, branch, and market-level promotional campaigns.
- Performance Tracking: Monitor marketing, telemarketing, tele-sales, and app adoption KPIs and ROI.
- Cross-Functional Coordination: Work closely with Sales, Product, IT, and Business teams for effective execution of marketing initiatives.
- Minimum 4–8 years of relevant marketing experience (BFSI/NBFC preferred).
- Strong expertise in field and digital marketing.
- Experience in campaign planning and lead generation.
- Knowledge of telemarketing and tele-sales operations.
- Excellent stakeholder management and analytical skills.
Budget: 10,00,000 per annum.
