Coimbatore July, 2021
We are currently looking for a seasoned Digital Marketing Lead, with an emphasis on social media marketing for B2B SaaS applications. And to manage all our online acquisition efforts in increasing our digital presence across a number of channels.
The ideal candidate is passionate about digital marketing, data, tech, and is a strong communicator with a wide range of digital marketing skills. In this role, you will be responsible for all the strategy, management, execution, and reporting of organic & paid social media marketing campaigns.
You are hands-on, with an ability to develop, implement, track, and optimize new marketing initiatives across all digital channels. Collaborating closely with US Sales Team, you will deliver creative lead generation initiatives, and build and strengthen Atkku's position as a market leader.
- Increase brand awareness of the B2B SaaS application and enhance the overall online presence of the company’s website through digital marketing projects and campaigns.
- Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO/SEM, Email, Social-media, and Display advertising campaigns to drive customer acquisition.
- Create and deliver effective editorial plans and content marketing strategies to meet the B2B SaaS business objectives.
- The editorial requirements include basic SEO understanding, content development, categorization and structure, distribution, and management to drive the demand for the brand.
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Optimize content for the website and social networking channels such as LinkedIn, Facebook, and Twitter and contribute to the company’s blog for on-page and off-page optimization.
- Build and manage rich content for blog posts, ebooks, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic.
- Track all the traffic flow and provide internal reports regularly.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with internal teams to create marketing collaterals and optimize the user experience.
- A minimum of 5 years’ experience in a digital marketing lead role particularly within the IT industry,promoting B2B products/services.
- Demonstrable experience leading and managing SEO/SEM, Email, Social media, and/or display advertising campaigns.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels with A/B and multivariate experiments.
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Should be a team player with good time-management and great interpersonal and communication skills.
