About the Role
AA Hospitality LLP is seeking an experienced and dynamic Marketing Head to lead the organization's marketing strategy, brand positioning, and customer engagement initiatives across all restaurant brands. The ideal candidate will have a strong hospitality background with proven expertise in driving brand growth, increasing guest footfall, managing digital and offline marketing campaigns, and leading high-performing marketing teams.
Key Roles & Responsibilities
Strategic Marketing
- Develop and execute the annual marketing strategy aligned with business objectives.
- Build and strengthen brand positioning across all restaurant concepts.
- Create marketing calendars, promotional campaigns, and seasonal activation plans.
- Identify market trends, customer behavior, and competitive opportunities.
Brand Management
- Ensure consistent brand identity across all customer touchpoints.
- Lead new restaurant launch campaigns and brand expansion initiatives.
- Develop innovative campaigns to improve brand awareness and customer loyalty.
- Manage brand guidelines and communication standards.
Marketing Communications & PR
- Manage media relations, public relations, influencer collaborations, and press coverage.
- Develop marketing collateral including brochures, menus, promotional materials, and digital assets.
- Coordinate with creative agencies, photographers, and content creators.
- Handle crisis communication and reputation management when required.
Revenue & Business Growth
- Work closely with Operations, Sales, and Finance teams to increase restaurant revenue.
- Design local store marketing (LSM) initiatives to improve outlet sales.
- Develop customer retention and loyalty programs.
- Create promotional campaigns to maximize festive and seasonal business.
Customer Experience
- Analyze customer feedback and recommend improvement initiatives.
- Develop engagement programs to enhance guest satisfaction.
- Monitor customer acquisition cost (CAC), customer lifetime value (CLV), and retention metrics.
Team Leadership
- Lead, mentor, and develop the marketing team.
- Set KPIs and performance goals for team members.
- Coordinate with cross-functional departments for smooth campaign execution.
- Manage external marketing agencies and vendor relationships.
Preferred Experience
- 8–10 years of progressive marketing experience, with at least 3 years in a leadership role.
- Proven experience in hospitality, restaurant chains, hotels, cafés, or food & beverage brands.
- Experience managing multi-location or multi-brand marketing operations.
- Exposure to restaurant technology platforms, CRM systems, loyalty programs, and food delivery aggregators is preferred.
Pay: ₹1,400,000.00 per year
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
