Job Description: Digital Marketing Executive at PineVox Position
Overview
PineVox is looking for a creative, analytical, and AI-driven Digital Marketing Executive to join our growing marketing team. As a UK-based technology company specializing in Telecommunications, Artificial Intelligence, and Digital Marketing, we help businesses improve communication, automate processes, and accelerate growth through innovative technology.
The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing initiatives across multiple channels. The ideal candidate should possess a strong blend of creative storytelling, performance marketing, SEO expertise, data analysis, and AI-powered marketing skills to drive measurable business growth.
Roles and Responsibilities1. Content Strategy & Copywriting
- Create engaging, customer-focused content for blogs, landing pages, email campaigns, newsletters, websites, and social media.
- Develop and maintain content calendars across LinkedIn, Meta, and YouTube.
- Simplify technical product features into compelling customer-centric messaging while ensuring brand consistency.
2. SEO & Performance Marketing
- Execute on-page and technical SEO strategies, including keyword research, website audits, backlink analysis, and metadata optimization.
- Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Conduct A/B testing to improve campaign performance and conversion rates.
3. Analytics & Marketing Automation
- Monitor campaign performance using Google Analytics 4 (GA4), Google Search Console, and conversion tracking tools.
- Generate actionable performance reports and optimize campaigns using data insights.
- Utilize AI tools such as ChatGPT, Claude, Midjourney, and Jasper for content creation, competitor research, and campaign ideation.
- Build marketing automation workflows using platforms like Mailchimp, HubSpot, or Zoho.
4. Campaign Execution & Collaboration
- Participate in marketing planning, sprint meetings, and growth initiatives.
- Collaborate with design and web development teams to execute high-performing campaigns and landing pages.
- Ensure timely project delivery while tracking campaign performance against defined KPIs.
5. Email Marketing & Lead Nurturing
- Develop targeted email campaigns and automated customer journeys.
- Optimize email performance through segmentation, testing, and continuous improvement.
Education & Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing or a related specialization is preferred.
Experience
- 1–3 years of proven experience managing performance-driven digital marketing campaigns.
- Hands-on experience with SEO, SEM, social media marketing, email marketing, and digital analytics.
Skills & Competencies
- Strong knowledge of SEO, SEM, paid media, and conversion optimization.
- Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, and Google Search Console.
- Excellent copywriting and content creation skills.
- Practical experience with AI tools such as ChatGPT, Claude, Jasper, and Midjourney.
- Familiarity with Mailchimp, HubSpot, Zoho, WordPress, Elementor, and basic HTML/CSS is an advantage.
- Strong analytical, communication, problem-solving, and project management skills.
- Ability to collaborate effectively across UK and India time zones.
Why Join PineVox?
At PineVox, you'll work on innovative projects across Telecommunications, Artificial Intelligence, and Digital Marketing, collaborating with experienced leaders in a fast-paced, technology-driven environment. We offer competitive compensation, continuous learning opportunities, and a clear path for professional growth.
Note: This job description outlines the general nature and responsibilities of the role. Responsibilities may evolve based on business and organizational requirements.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: Hybrid remote in Baner, Pune, Maharashtra
