SEO Specialist
Key Responsibilities:
- Content optimization: optimize existing pieces of content to improve performance.
- Digital marketing strategies: Create paid ad campaigns on Search Engine Marketing channels such as Google Adwords - Search, Display, Remarketing etc, Programmatic Ads.
- Performance reporting: analyze and report on KPIs to track progress and identify opportunities for further enhancement.
- Collaborate with developers to enhance technical SEO: page speed optimization, mobile responsiveness, schema markup, and Core Web Vitals.
- Research and implement targeted keyword strategies to improve rankings and organic visibility.
- Website Optimisation: optimize blog & landing pages , developing user experience and content where required, whilst driving SEO and SEM.
- Performance analytics: Utilize tools like Google Analytics, CRM data, and social media analytics to track key metrics and inform future strategies.
- Optimize web content to perform well on AI-driven answer engines and voice search (e.g., Gemini, ChatGPT, Perplexity, etc.).
- Analyze SEO & PPC KPIs — organic & paid traffic, rankings, CTR, conversions, ROI, ROAS.
Requirements:
- Min 5+ years of experience creating and executing digital marketing strategy.
- Any bachelor degree - technical background is added advantage
- Proven work experience as a Digital Marketing Specialist or in a similar role.
- Well-versed in SEO content production best practices, roadmap creation, topic selection, brand messaging, and voice/tone guidelines.
- High attention to detail, ensuring precision and accuracy in all tasks while maintaining consistent quality in work output.
- Proven work experience as a Digital Marketing Specialist or in a similar role.
- Excellent knowledge of SEO/SEM, understanding how to apply keyword search analysis to optimise campaign targeting.
- Use tools like Google Analytics, Tag Manager, Search Console, and SEMRush/other SEO, PPC tools for campaign insights.
- Collaborate with content and design teams to continuously improve performance and organic growth.
- Create detailed dashboards and monthly reports for leadership review.
Job Type: Full-time
Pay: ₹65,000.00 - ₹95,000.00 per month
Work Location: In person
