Job Summary
The Social Media Management Executive is responsible for managing the showroom's online presence across various social media platforms, increasing brand awareness, engaging with customers, promoting products and offers, and driving showroom footfall through creative digital marketing activities.
Key ResponsibilitiesSocial Media Management
- Manage and update social media accounts daily (Facebook, Instagram, YouTube, WhatsApp Business, etc.).
- Create, schedule, and publish engaging content.
- Maintain a consistent brand image across all platforms.
- Monitor social media trends and implement new ideas.
Content Creation
- Capture showroom photos and videos.
- Create reels, stories, posts, banners, and promotional content.
- Coordinate with showroom teams for product showcases and campaigns.
- Develop content calendars for festivals, promotions, and special events.
Customer Engagement
- Respond to customer comments, messages, and inquiries promptly.
- Engage with followers and improve customer interaction.
- Monitor customer feedback and escalate issues when required.
Marketing & Promotions
- Promote new arrivals, discounts, festive collections, and special offers.
- Support digital marketing campaigns and brand-building activities.
- Coordinate influencer marketing and collaboration activities.
Performance Monitoring
- Track social media performance metrics.
- Prepare weekly and monthly reports on engagement, reach, and follower growth.
- Analyze campaign effectiveness and recommend improvements.
Qualifications
- Bachelor's Degree in Marketing, Communication, Journalism, Visual Communication, or related field.
- Certification in Digital Marketing is preferred.
Skills Required
- Social Media Marketing
- Content Creation & Copywriting
- Photography & Videography
- Canva, Photoshop, or Design Tools
- Video Editing (CapCut, Premiere Pro, VN, etc.)
- Communication & Customer Engagement Skills
- Creativity and Trend Awareness
- Time Management and Planning
Experience
- 1–3 years of experience in Social Media Management, preferably in Retail, Fashion, Textile, or Apparel Industry.
Key Performance Indicators (KPIs)
- Social media follower growth.
- Engagement rate improvement.
- Content publishing consistency.
- Customer response time.
- Campaign reach and conversions.
- Increase in showroom footfall through social media promotions.
Working Conditions
- Willingness to travel between showroom branches for content creation.
- Availability during festive seasons, special events, and promotional campaigns.
Pay: ₹14,000.00 - ₹18,000.00 per month
Benefits:
- Food provided
- Provident Fund
Work Location: In person
