Akalp Techno Media Solutions LLP is looking for an experienced and result-oriented Digital Marketing Manager with 7+ years of hands-on experience across digital marketing, social media, content strategy, paid campaigns, SEO, analytics, and online brand growth.
The ideal candidate should have complete knowledge of digital marketing and social media management and the ability to independently develop and execute strategies across multiple brands, projects, and digital platforms.
The candidate will be responsible for driving online visibility, audience growth, engagement, lead generation, brand positioning, and overall digital performance.
Key Responsibilities
1. Digital Marketing Strategy
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan and manage digital campaigns across multiple platforms.
- Identify new digital marketing opportunities, trends, and growth channels.
- Develop monthly and quarterly digital marketing plans.
- Monitor campaign performance and continuously optimize strategies.
- Manage multiple brands/projects simultaneously.
2. Social Media Management
- Develop and execute social media strategies for multiple platforms.
- Manage and grow social media pages including Facebook, Instagram, YouTube, LinkedIn, X/Twitter and other relevant platforms.
- Create monthly social media calendars and content strategies.
- Ensure consistent brand communication across all social platforms.
- Monitor engagement, reach, followers, impressions, and overall page performance.
- Identify trending topics, formats, hashtags, and opportunities for organic growth.
- Coordinate with graphic designers, video editors, content writers, and social media executives.
- Review and approve social media content before publishing.
- Handle social media campaigns, promotions, and audience engagement.
3. Paid Advertising
- Plan, execute, and optimize paid campaigns across platforms such as:
- Google Ads
- Meta Ads
- YouTube Ads
- LinkedIn Ads
- Other relevant advertising platforms
- Manage campaign budgets and improve ROI/ROAS.
- Develop audience targeting, retargeting, and conversion strategies.
- Analyze campaign performance and take corrective actions.
- Prepare regular paid campaign performance reports.
4. SEO & Website Marketing
- Have strong knowledge of on-page, off-page and technical SEO.
- Develop SEO strategies to improve organic rankings and traffic.
- Conduct keyword research and competitor analysis.
- Coordinate with SEO executives and content teams.
- Monitor website traffic, rankings, conversions, and organic performance.
- Work with the development team to improve website SEO and user experience.
5. Content & Creative Strategy
- Develop content strategies based on target audience and business objectives.
- Coordinate with content writers, graphic designers, and video editors.
- Ensure content is engaging, relevant, platform-specific, and aligned with brand guidelines.
- Guide the team regarding creatives, reels, videos, posts, campaigns, and promotional content.
- Identify content opportunities based on trends, audience behavior, and performance data.
6. Analytics & Reporting
- Track and analyze digital marketing KPIs.
- Monitor website, social media, SEO, and paid campaign performance.
- Use tools such as Google Analytics, Google Search Console, Meta Business Suite/Ads Manager, and other relevant analytics platforms.
- Prepare weekly and monthly performance reports.
- Provide actionable insights based on data.
- Identify underperforming campaigns and implement improvement strategies.
7. Team Management
- Lead and manage the digital marketing and social media team.
- Assign tasks, monitor deadlines, and evaluate performance.
- Set KRAs/KPIs for team members.
- Train and mentor junior team members.
- Coordinate with HR and management regarding team requirements and performance.
- Ensure timely execution of campaigns and projects.
8. Brand & Online Reputation
- Maintain consistent brand identity across all digital channels.
- Monitor online brand presence and audience sentiment.
- Develop strategies to improve brand visibility and credibility.
- Identify and respond appropriately to online trends, comments, and audience feedback.
- Ensure that all digital communication follows company guidelines.
Required Skills
- 7+ years of professional experience in Digital Marketing.
- Strong and practical knowledge of Social Media Marketing and Management.
- Strong knowledge of SEO, SEM, Google Ads and Meta Ads.
- Experience in managing multiple social media pages/brands.
- Strong understanding of content marketing and digital branding.
- Knowledge of social media algorithms and platform trends.
- Strong analytical and reporting skills.
- Knowledge of Google Analytics and Google Search Console.
- Experience with paid campaign optimization and budget management.
- Strong leadership and team management skills.
- Excellent communication and coordination skills.
- Ability to independently plan and execute digital marketing strategies.
- Ability to work in a fast-paced, deadline-driven environment.
Preferred Qualifications
- Bachelor's/Master's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
- Digital marketing certifications will be an advantage.
- Experience handling multiple brands, media platforms, agencies, political/social campaigns, e-commerce, or high-volume content projects will be preferred.
Key Performance Indicators (KPIs)
- Organic traffic growth
- Social media follower growth
- Engagement rate
- Reach and impressions
- Lead generation
- Website traffic and conversions
- SEO ranking improvements
- Paid campaign ROI/ROAS
- Cost per lead/acquisition
- Campaign performance
- Content performance
- Overall digital brand growth
- Team productivity and timely project execution
Ideal Candidate
We are looking for someone who is strategic, highly experienced, data-driven, creative, and execution-focused—a professional who can independently take ownership of the company's digital marketing function and build a strong online presence across multiple platforms.
The candidate should not be limited to managing social media pages but should have end-to-end knowledge of digital marketing, from strategy and content to SEO, paid advertising, analytics, lead generation, and team management.
Pay: Up to ₹40,000.00 per month
Work Location: In person
