About Us
DO Education Pvt. Ltd. is a fast-growing education company helping students across India secure admissions in leading universities and colleges. We are looking for a results-driven Digital Marketing Manager who can plan, execute, and optimize lead generation campaigns to drive student admissions.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns for lead generation.
- Manage paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
- Generate high-quality student leads while maintaining target CPL (Cost Per Lead).
- Monitor campaign performance and continuously optimize ROI and conversions.
- Create and manage landing pages, lead forms, and conversion funnels.
- Coordinate with the admissions and sales teams to improve lead quality and conversion rates.
- Conduct keyword research and implement SEO strategies to increase organic traffic.
- Manage email marketing, remarketing, and marketing automation campaigns.
- Track campaign performance using Google Analytics, Meta Ads Manager, Google Tag Manager, and reporting tools.
- Analyze competitor strategies and identify new growth opportunities.
- Prepare weekly and monthly performance reports with actionable insights.
Required Skills
- Minimum 2 years of hands-on experience in digital marketing with a strong focus on lead generation.
- Proven experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of conversion tracking, pixels, Google Analytics (GA4), and Google Tag Manager.
- Experience with SEO, SEM, and performance marketing.
- Knowledge of CRM integration and lead management processes.
- Excellent analytical and problem-solving skills.
- Strong communication and team collaboration abilities.
- Ability to manage multiple campaigns simultaneously and meet performance targets.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- Google Ads, Meta Blueprint, or other digital marketing certifications are an advantage.
- Experience in the Education, EdTech, or Admissions industry will be preferred.
What We Offer
- Competitive salary with performance-based incentives.
- Opportunity to work on high-budget performance marketing campaigns.
- Career growth in a rapidly expanding education company.
- Supportive and collaborative work environment.
- Continuous learning and professional development opportunities.
Pay: Up to ₹30,000.00 per month
Work Location: In person
