Job Title: Business Development Representative (BDR)
Department: Sales / Lead Generation
Reports To: OPM Manager / Sales Team Lead
Role Summary
As a Business Development Representative, you are the first point of contact with potential clients. Armed with target segment data and prospecting tools, your primary mission is to generate high-quality, sales-ready leads through persistent, intelligent outreach (primarily calls). You will quickly qualify interest and fit, then seamlessly hand off those qualified opportunities to our senior sales team for deep-dive discussions and closure.
Your success directly fuels the sales pipeline and the company’s growth.
Key ResponsibilitiesLead Generation & Prospecting
- Work with provided target account lists, databases, and scraping tools to identify key decision-makers.
- Execute high-volume outbound calling (cold calls) as the primary channel, supplemented by emails and LinkedIn touches.
- Follow a defined multi‑touch outreach cadence to maximize contact and engagement rates.
Lead Qualification
- Conduct first-level discovery calls to uncover prospect needs, budget hints, authority, and timeline (BANT-lite).
- Educate prospects on our value proposition and generate initial interest.
- Rapidly disqualify non-fits to keep the pipeline clean and efficient.
Handover to Senior Team
- Document every meaningful conversation with detailed notes, pain points, and agreed next steps in the CRM.
- Hand over qualified, interested leads with a completed briefing pack to the Senior BDE/Sales Executive for advanced qualification or product demonstration.
- Facilitate warm introductions and schedule follow-up calls/meetings when required.
CRM & Process Discipline
- Log all outreach attempts, conversations, and lead status changes in real-time, maintaining 100% data accuracy.
- Follow the prescribed follow-up SLA; no lead left untouched beyond the allowed ageing period.
- Keep prospect data cleansed and updated (email bounces, role changes, etc.).
Performance & Collaboration
- Consistently achieve or exceed monthly targets for qualified leads generated and handover acceptance rate.
- Actively share market feedback, objections, and competitive insights with the senior sales and marketing teams.
- Participate in regular call‑listening sessions, coaching, and skill-building workshops.
Qualifications & Skills
Must-Have:
- 0–2 years of experience in outbound sales, lead generation, tele‑sales, or a similar BDR/SDR role (fresh graduates with strong communication skills and high energy are welcome).
- Excellent spoken English (additional regional languages are a plus) — you will spend 70%+ of your day on the phone.
- Resilience and a positive attitude; comfortable handling rejection and objections on cold calls.
- Active listening and probing skills to identify customer pain points quickly.
- Familiarity with CRM platforms (e.g., Salesforce, HubSpot, Zoho, LeadSquared) and sales engagement tools.
- Good written communication for personalized email outreach and internal documentation.
Nice-to-Have:
- Experience with LinkedIn Sales Navigator and data scraping/enrichment tools.
- Basic understanding of B2B sales cycles and the industry we serve (specific industry can be added).
- Proven track record of meeting quotas in a target-driven environment.
Key Performance Indicators (KPIs)
You will be measured on:
- Number of outbound calls made per day/week
- Meaningful conversations generated (contact rate)
- Qualified leads handed over to senior team (volume)
- Lead-to-Handover conversion rate
- Handover acceptance rate (leads accepted as genuinely qualified by senior team)
- CRM hygiene and activity logging compliance
What We Offer
- Competitive base salary with performance-linked incentives
- Clear career path: Top-performing BDRs will have the opportunity to grow into BDE or closing roles
- Continuous training on sales techniques, product knowledge, and communication
- A dynamic, high-energy work environment with supportive leadership
- [Add other benefits: health insurance, flexible hours, etc.]
Pay: ₹10,208.62 - ₹45,371.44 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: Remote
