Own the annual Trade Marketing strategy and calendar, aligned to business priorities, brand strategy, product launches, scheme calendars and regional market opportunities.
Develop the retail visibility strategy across Retail, Experience Centres and other relevant channels, including POSM, in-shop branding, display systems, outdoor branding and retail experience assets.
Define differentiated retail interventions by outlet/customer segment and ensure the POSM mix reflects priority categories, new launches and premiumization objectives.
Drive deployment and compliance of retail assets through the sales network; identify gaps through market visits, audits and data and close them with clear action plans.
Develop scalable retail toolkits and standards that improve counter share, shelf/display presence, shopper navigation and brand consistency.
Partner with Sales to identify high-potential outlets and markets where focused trade interventions can unlock incremental throughput, visibility or premium mix.
Own the BTL and experiential activation calendar across electricians, retailers, architects, dealers and other relevant influencers/decision-makers.
Develop concepts and execution frameworks for retailer meets, electrician engagement, product demonstrations, roadshows, consumer experiences, launches and other field activations.
Lead end-to-end planning of experiential programs: objective, audience, concept, agency brief, production, logistics, on-ground execution, measurement and post-event learning.
Ensure every experience is consistent with Legrand's premium brand standards while remaining relevant to the audience and commercial objective.
Build repeatable activation properties and playbooks rather than relying only on one-off events.
Influence without authority and build strong relationships with sales leaders, channel partners, agencies and Vendors.
Should have independently managed multi-city activations, retail visibility programs, exhibitions/events and external agencies/vendors.
Strong commercial orientation with the ability to connect marketing interventions to sales, throughput, conversion and ROI.
Comfort with data and dashboards; strong Excel and PowerPoint skills. Exposure to Power BI or similar reporting tools is an advantage.
Strong project management skills with the ability to manage multiple stakeholders, vendors, timelines and budgets simultaneously.
Excellent communication, presentation, negotiation and stakeholder-management skills.
High ownership, attention to detail and willingness to travel extensively across India.
