Content & Social Media Management
- Assist in managing PRATHAM Test Prep's social media platforms, including Instagram, Facebook, LinkedIn and YouTube.
- Create and curate engaging content around IPMAT, CLAT, CUET, IIMs, law entrances, student tips and education trends.
- Assist in developing monthly and weekly social media content calendars.
- Write engaging captions, hooks, headlines and short-form social copy.
- Identify trending topics, formats, sounds, hashtags and content opportunities relevant to students.
- Assist in creating Reels, carousels, stories, static posts and short-form videos.
- Coordinate with graphic designers, video editors, faculty and marketing teams to execute content.
Reels & Short-Form Content
- Research and develop ideas for Instagram Reels and YouTube Shorts.
- Assist in writing scripts, hooks and concepts for educational and promotional videos.
- Monitor trending formats and adapt them to education and student-focused content.
- Track content performance and identify formats that generate higher reach, engagement and shares.
Social Media Growth
- Support initiatives to increase followers, engagement, reach and brand visibility.
- Monitor comments, DMs and audience interactions and coordinate responses where required.
- Identify student questions and audience pain points that can be converted into content ideas.
- Research competitors and analyze their social media strategies.
- Stay updated with emerging social media trends, algorithms and platform features.
Content Research
- Research IPMAT, CLAT, CUET, IIMs, law schools, entrance exams, admissions and student-related trends.
- Track relevant education news and trending conversations.
- Convert complex educational information into simple, engaging and student-friendly content.
- Assist in developing AEO/GEO-friendly social content based on questions students commonly search or ask AI platforms.
Analytics & Reporting
- Track social media metrics such as reach, impressions, engagement, views, shares, saves, follower growth and profile visits.
- Prepare weekly/monthly social media performance reports.
- Analyze high-performing and low-performing content.
- Provide recommendations for improving content strategy and engagement.
Pay: ₹8,086.00 - ₹15,000.00 per month
Work Location: In person
