Roles & Responsibilities
- Develop and execute D2C digital marketing and performance marketing strategies.
- Manage and optimize Meta, Google Ads and other paid channels to drive revenue and customer acquisition.
- Monitor key metrics including ROAS, CAC, CPA, CVR, AOV and LTV.
- Plan and execute digital campaigns, product launches and promotional campaigns.
- Analyze customer journeys and optimize the conversion funnel and website performance.
- Work with creative teams to develop and test high-performing ad creatives and landing pages.
- Drive customer acquisition, retention and repeat purchases through digital channels.
- Track campaign performance, prepare reports and provide data-driven growth insights.
- Manage digital marketing budgets and identify opportunities to scale profitable channels.
- Stay updated on D2C, digital marketing and consumer trends to identify new growth opportunities.
Ideal Candidate
The ideal candidate is someone who:
- Has successfully scaled digital acquisition for a D2C brand.
- Is comfortable managing significant marketing budgets.
- Understands numbers and can connect marketing spend with revenue.
- Can independently develop and execute growth strategies.
- Is both strategic and hands-on.
- Has experience working in a fast-paced, high-growth consumer brand environment.
Pay: ₹800,000.00 - ₹1,000,000.00 per year
Work Location: In person
