Job Title: Area Sales Manager – FMCG
Location: Mumbai/Gujarat
Experience: 3–7 years in FMCG Sales
Employment Type: Full-time
Job Summary
We are seeking a dynamic and result-oriented Area Sales Manager (ASM) to drive sales, expand market presence, and manage distributor and retailer networks within the assigned territory. The ideal candidate must have strong FMCG experience, team-handling capability, and a proven track record of achieving sales targets.
Key Responsibilities
- Achieve monthly, quarterly, and annual sales targets for the assigned area.
- Manage and expand distribution channels, ensuring optimal stock availability and product visibility.
- Lead, guide, and motivate the sales executives/DSRs to improve productivity and coverage.
- Conduct regular market visits to monitor competitor activities, pricing, schemes, and market trends.
- Build and maintain strong relationships with distributors, retailers, and key trade partners.
- Implement sales strategies, schemes, and promotions effectively at the ground level.
- Ensure timely execution of market activations, brand visibility, and merchandising.
- Monitor sales performance, reporting, and forecasting for the territory.
- Resolve market issues, ensure collections, and maintain credit discipline.
- Conduct monthly review meetings with the team and distributors.
Required Skills & Qualifications
- Graduate
- 3–7 years of FMCG sales experience (Foods/Beverages).
- Strong knowledge of distributor management, retail operations, and territory expansion.
- Excellent communication, negotiation, and analytical skills.
- Ability to work independently and manage a field team effectively.
- Proficiency in MS Excel, PowerPoint, and sales reporting tools.
- Experience with Bzome software will be an added advantage.
Key Competencies
- Leadership & Team Management
- Target & Result Orientation
- Market Understanding
- Problem-Solving Ability
- Relationship Building
Strategic Planning
Job Type: Permanent
Pay: ₹45,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
