Content Strategist & Content Presenter
IMS Skillversity is a respected brand in the field of job-oriented training programs for under graduates and professional degree holders, offering 100% post-training Placements. We at IMS believe every individual can reach their ultimate happiness and success tapping into their inner source of potential and passion, and we have been leading our students and team members in the path of success and happiness for the last 12 years.
Website : https://skillversityglobal.com/
Job description:
Core Role: Strategic Messaging, Ad Copywriting & Brand Voice
Primary Responsibilities
Ad Copywriting & Performance Messaging
- Direct Response Copywriting: Craft highconverting Meta ad copies (Primary Text, Headlines, and Descriptions). Use psychological triggers, emotional hooks, and clear value propositions to drive clicks.
- A/B Variation Writing: Develop multiple versions of ad copy for the same campaign to test different angles (e.g., "Fear of missing out" vs. "Career growth benefits").
On-Camera Presentation & Authority
- Lead Brand Presenter:Serve as the primary face of Skillversity in high-impact ads, course introductions, and authoritybuilding videos.
- On-Camera Communication: Deliver complex industrial concepts (Logistics, Hospital Administration, Oil & gas) with clarity, energy, and a high degree of professional trust.
- Dynamic Delivery: Adjust tone and pacing based on the platform, short and punchy for Reels/Ads; deep and informative for YouTube. Strategic Scripting & Funnel Planning
- Retention-Based Scripting: Write all video scripts with a focus on "1.5-second hooks" and structured narratives that maintain a 40%+ watch-time rate.
- Content Mapping: Design a weekly strategy where every piece of content maps to a funnel stage: Awareness (Career paths), Authority (Skillversity expertise), or Conversion (Offers/ Admissions). Secondary Responsibilities
- Shoot Coordination: Collaborate with DOP and Editor during filming to ensure the script's intent, body language, and energy are captured perfectly.
- Marketing-to-Creative Bridge: Convert raw marketing objectives into actionable design briefs for Graphic Designer to ensure text and visuals are aligned.
- Trend Re-Engineering: Take trending topics from the Social Media Manager and rewrite them to ensure they align with brand authority rather than just chasing views
Qualification & Experience:
- Graduation in any discipline
- 1–3 years of experience candidates are preferred
Why Join IMS Skillversity?
- Be part of a respected and fast-growing training brand
- Work in a vibrant and collaborative environment
- Receive structured training and mentorship
- Job mode- Offline
For more details reach us at- 9778639299/ 9778626563
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Ability to commute/relocate:
- Ernakulam, Kerala: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Content strategy & Presenter: 1 year (Required)
Work Location: In person
