The Digital Marketing Manager – Hyperlocal Program role at MSIL looks like a dynamic blend of strategic planning, campaign execution, and stakeholder engagement.
Key Responsibilities
- Campaign Execution: Translating regional sales needs into actionable briefs and ensuring timely deployment with agencies.
- Performance Monitoring: Deep dive into metrics like CTR, CPL, and conversion rates to optimize campaigns.
- Stakeholder Engagement: Collaborating with dealerships to improve lead handling and drive retail conversions.
Challenges & Decision-Making
- Staying ahead of evolving digital trends is a major challenge.
- The role involves autonomy in executing campaigns to meet KPIs, while strategic decisions are escalated to superiors.
Internal & External Collaboration
- Internally: Coordination with regional offices across Arena, NEXA, TRV, and Commercial channels.
- Externally: Working with media agencies and platforms.
Skills & Experience
- Education: B.Tech + MBA with digital marketing exposure.
- Experience: 2–6 years in digital/performance marketing, preferably in the auto industry. Field sales experience is a bonus.
Competencies
- Strong project management, analytical thinking, and stakeholder management.
- Technical expertise in paid media, funnel tracking, and reporting tools.
