Job Description – Ad Sales Manager (Affiliate Sales)Position
Ad Sales Manager – Affiliate Sales
Department
Sales / Business Development / Performance Marketing
Reporting To
Head of Sales / Business Head
Location
Faridabad, Haryana
Employment Type
Full-Time
Experience
3–6 years in Affiliate Marketing, Ad Sales, Performance Marketing, Digital Advertising, Media Sales, or Business Development.
Job Summary
We are looking for a result-oriented Ad Sales Manager – Affiliate Sales to drive revenue growth by acquiring new advertisers, brands, agencies, app developers, and strategic partners.
The candidate will be responsible for identifying business opportunities, pitching affiliate and performance marketing solutions, negotiating commercial terms, onboarding campaigns, and developing long-term client relationships.
The ideal candidate should have a strong understanding of affiliate marketing and performance-based advertising models such as CPS, CPA, CPL and CPI, along with excellent sales, negotiation, relationship-management and analytical skills.
Key Responsibilities1. Business Development & Sales
- Identify and generate new business opportunities from advertisers, brands, agencies, app developers and digital businesses.
- Build and maintain a healthy sales pipeline through outbound prospecting, referrals, networking and industry events.
- Develop and execute sales strategies to achieve monthly, quarterly and annual revenue targets.
- Research prospective clients and understand their acquisition, sales and marketing objectives.
- Pitch affiliate marketing and performance marketing solutions based on client requirements.
- Convert prospects into active advertisers and long-term business accounts.
2. Affiliate Campaign Sales
- Acquire and onboard campaigns based on CPS, CPA, CPL, CPI and other performance-based models.
- Understand campaign objectives, target audience, geography, payout, conversion requirements, traffic restrictions and performance expectations.
- Identify suitable affiliate/publisher opportunities for advertiser campaigns.
- Work closely with affiliate, publisher, media-buying and account-management teams to ensure campaign delivery.
- Identify opportunities to increase campaign volumes, conversions, revenue and client profitability.
3. Client Relationship Management
- Build strong and long-term relationships with advertisers, agencies, brands and partners.
- Act as the primary point of contact for assigned clients.
- Conduct regular business reviews and communicate campaign performance, opportunities and optimization plans.
- Understand client feedback and coordinate internally for timely resolution.
- Identify opportunities for upselling and cross-selling additional campaigns and digital marketing solutions.
4. Commercial Negotiation
- Negotiate payouts, commission structures, budgets, margins, campaign caps, payment terms and other commercial conditions.
- Ensure that deals are commercially viable and aligned with company profitability objectives.
- Prepare proposals, commercial presentations, media plans and business pitches.
- Support contract, insertion order and campaign onboarding processes.
5. Campaign Performance & Optimization
- Monitor campaign performance and work with internal teams to improve results.
- Track key metrics such as:
- Revenue
- Conversions
- Conversion Rate
- Clicks
- Sales/Leads/Installs
- CPA/CPS/CPI/CPL
- ROI/ROAS
- EPC
- Gross Margin
- Campaign Volume
- Identify underperforming campaigns and recommend corrective actions.
- Analyze performance data to identify opportunities for scaling successful campaigns.
6. Market & Competitor Analysis
- Monitor affiliate marketing, digital advertising and performance marketing trends.
- Identify new advertisers, verticals, offers and market opportunities.
- Track competitor activities, pricing, payouts and market developments.
- Build relationships within the affiliate and digital advertising ecosystem.
7. Internal Coordination
- Coordinate with Affiliate Management, Account Management, Ad Operations, Finance and Technology teams.
- Ensure smooth campaign launch and timely resolution of operational issues.
- Coordinate campaign requirements, tracking links, creatives, reporting and performance updates.
- Support finance teams with commercial reconciliation, billing and payment-related matters where required.
Key Performance Indicators (KPIs)
The performance of the Ad Sales Manager will be measured through:
- Monthly and quarterly revenue achievement
- New advertisers/clients acquired
- New campaigns onboarded
- Active advertiser accounts
- Campaign volume and conversion growth
- Gross profit / contribution margin
- Client retention rate
- Average revenue per client
- Pipeline value and conversion rate
- Upselling and cross-selling revenue
- Achievement of CPS/CPA/CPL/CPI campaign targets
- Overall campaign profitability
Required Skills
- Strong understanding of Affiliate Marketing and Performance Marketing.
- Good knowledge of CPS, CPA, CPL and CPI models.
- Proven experience in B2B sales or digital advertising sales.
- Strong client acquisition and business-development skills.
- Excellent communication and presentation skills.
- Strong negotiation and commercial-management skills.
- Ability to build and maintain relationships with advertisers, agencies and partners.
- Strong analytical and problem-solving ability.
- Target-oriented and self-motivated approach.
- Good knowledge of Excel/Google Sheets and PowerPoint.
- Ability to work in a fast-paced and target-driven environment.
Preferred Technical Knowledge
Experience with affiliate/performance marketing platforms such as Trackier, Affise, Everflow, TUNE/HasOffers, Impact, CJ or Awin will be an advantage. Familiarity with tracking, attribution, postbacks, conversion tracking and campaign reporting is preferred.
Educational Qualification
- Bachelor's degree in Marketing, Business Administration, Management, Advertising, Media or a related field.
- MBA/PGDM in Marketing or Business Development will be an added advantage.
Desired Candidate Profile
The ideal candidate should be:
- Highly sales-driven and target-oriented
- Confident in client meetings and business negotiations
- Strong at acquiring and converting new business
- Well connected with advertisers, agencies, brands, app developers or digital partners
- Commercially aware and focused on profitable growth
- Data-driven and comfortable working with campaign performance metrics
- Capable of independently managing the complete sales cycle from prospecting → pitching → negotiation → onboarding → campaign scaling → client retention
Experience
3–6 years of relevant experience in Affiliate Marketing, Ad Sales, Performance Marketing, Digital Media Sales, Business Development or a related field.
Candidates with an existing network of advertisers, agencies, brands, app developers and performance-marketing partners will be preferred.
Pay: ₹40,000.00 - ₹80,000.00 per month
Benefits:
Work Location: In person
