Job Title
Social Media Marketing Executive
Job Summary
We are looking for a creative and proactive Social Media Marketing Executive to manage social media pages, increase audience engagement, coordinate brand collaborations, and support digital marketing campaigns. The ideal candidate should have strong communication skills, knowledge of social media trends, and the ability to build relationships with influencers and partners.
Key ResponsibilitiesSocial Media Page Handling
- Manage and maintain company social media accounts across platforms such as:
- Instagram
- Facebook
- LinkedIn
- YouTube
- Schedule, publish, and monitor daily content.
- Ensure brand consistency across all social media channels.
- Respond to comments, messages, and customer inquiries promptly.
Content Coordination
- Create and publish engaging posts, reels, stories, and promotional content.
- Coordinate with graphic designers, video editors, and content creators.
- Develop content calendars and posting schedules.
Collaboration & Influencer Management
- Identify and connect with influencers, creators, and brand partners.
- Coordinate collaboration campaigns and promotional activities.
- Manage communication, deliverables, and timelines with collaborators.
- Track collaboration performance and engagement metrics.
Community Engagement
- Build and nurture online communities.
- Increase follower engagement through interactive content and campaigns.
- Monitor brand mentions and online reputation.
Campaign Management
- Assist in planning and executing social media marketing campaigns.
- Support lead generation and brand awareness initiatives.
- Coordinate giveaways, contests, and partnership campaigns.
Analytics & Reporting
- Monitor key social media metrics and campaign performance.
- Prepare weekly and monthly reports on:
- Engagement
- Reach
- Follower growth
- Collaboration outcomes
- Recommend improvements based on performance insights.
Required Skills
- Strong communication and interpersonal skills
- Knowledge of social media platforms and trends
- Content planning and scheduling
- Influencer outreach and relationship management
- Basic copywriting and content creation skills
- Organizational and multitasking abilities
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Media, or related field
- Freshers and candidates with 2 + years of experience can apply
- Experience managing social media pages is an advantage
Preferred Tools
- Canva
- Meta Business Suite
- Buffer
- Hootsuite
- Google Analytics
Key Performance Indicators (KPIs)
- Follower growth
- Engagement rate
- Reach and impressions
- Number of successful collaborations
- Content consistency
- Lead generation from social media
- Brand awareness growth
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
