We are looking for a dynamic Marketing & Strategy Head to lead growth for our luxury e-commerce brand. The ideal candidate will combine brand thinking, performance marketing, strategic planning, and strong sales capability to build demand, grow revenue, and strengthen our position in the premium crystals, gemstones, and lifestyle space.
This role is ideal for someone who understands luxury consumer behavior, can create compelling brand narratives, and can drive measurable business outcomes through marketing and sales leadership.
Key Responsibilities
- Develop and execute the overall marketing and growth strategy for the brand.
- Lead online and offline marketing initiatives to build awareness, traffic, engagement, and conversions.
- Own sales strategy and work closely on revenue targets, customer acquisition, and repeat purchase growth.
- Plan and manage campaigns across digital channels, social media, influencers, email, performance marketing, and partnerships.
- Strengthen the brand’s premium positioning in the luxury and niche lifestyle segment.
- Identify new business opportunities, customer segments, and growth channels.
- Analyze customer behavior, market trends, and campaign performance to optimize strategy.
- Collaborate with product, design, operations, and leadership teams to ensure execution excellence.
- Build and manage budgets, track ROI, and report key metrics to leadership.
- Lead, mentor, and align cross-functional teams.
- Develop strong relationships with key customers, partners, and stakeholders.
- Support sales closures through strategic pitches, customer engagement, and conversion-focused initiatives.
Required Qualifications
- 5/5+ years of experience in marketing, brand strategy, growth, or sales, with leadership responsibility.
- Proven track record of building brand growth and driving revenue in e-commerce or consumer-facing businesses.
- Strong experience in both marketing strategy and sales-led growth.
- Experience in luxury, premium, lifestyle, fashion, wellness, jewelry, or niche consumer categories is preferred.
- Excellent understanding of digital marketing, brand positioning, and customer acquisition.
- Strong analytical skills with the ability to use data for decision-making.
- Excellent communication, presentation, and leadership skills.
- Ability to work in a fast-paced, entrepreneurial environment.
Preferred Skills
- Performance marketing and conversion optimization.
- Brand storytelling and content strategy.
- Influencer and community-led marketing.
- CRM, retention, and lifecycle marketing.
- Sales forecasting and business development.
- Team leadership and cross-functional coordination.
What We Offer
- Opportunity to shape a premium brand in a fast-growing niche.
- High ownership role with direct impact on business growth.
- Collaborative, entrepreneurial work environment.
- Freedom to build and lead strategy end to end.
About the Company
We are a luxury e-commerce brand specializing in crystals, gemstones, and other premium products. Our focus is on quality, authenticity, and a refined customer experience. We are building a brand that stands out through thoughtful storytelling, strong customer trust, and meaningful growth.
Pay: ₹70,000.00 - ₹80,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
