Business Development Executive – U.S. Industrial Market
Employer: JAASN Consultants, India
Market-facing company: SCNJTek LLC, California, USA
Location: India—remote
Employment: Full-time
Market focus: United States manufacturing and engineering
Working hours: Regular evening/night overlap with U.S. Eastern and Central business hours
Role objective
JAASN Consultants and SCNJTek are looking for an India-based Business Development Manager to create qualified commercial opportunities in the U.S. industrial market.
This is an outbound business-development role—not a digital-marketing or lead-list-building position.
Your mandate is to:
- Identify suitable U.S. manufacturing and engineering companies.
- Reach relevant decision-makers through telephone, email and LinkedIn.
- Understand and qualify their operational or engineering problems.
- Secure discovery meetings with genuine potential buyers.
- Progress suitable accounts toward diagnostics, proposals, paid pilots, consulting engagements and revenue.
What we take to market
Industrial performance consulting
We help industrial companies diagnose, prioritize, design, validate and implement improvements in manufacturing throughput, engineering productivity and capital-project execution.
ThroughputOps
ThroughputOps helps manufacturers identify and address:
- Production bottlenecks and capacity constraints.
- Downtime and cycle-time losses.
- Process instability and yield losses.
- Poor equipment utilization.
- Factors limiting throughput, OEE and profitability.
DesignOps
DesignOps helps engineering-intensive businesses improve:
- Engineering and design productivity.
- Design-rule capture and standardization.
- Design reviews and approval workflows.
- Manufacturability and process compliance.
- Rework, cost, quality and delivery performance.
ProjectOps
ProjectOps helps capital-project organizations improve:
- Project schedules and milestone control.
- Procurement and material-status visibility.
- Budget and cost management.
- Approval and decision bottlenecks.
- Project risks, resources and execution discipline.
Engineering and manufacturing support
JAASN and SCNJTek also provide India-based industrial expertise and execution support for qualified U.S. engineering and manufacturing requirements.
Ideal customers
The target market includes:
- Mid-market and enterprise manufacturers.
- Industrial machinery and equipment companies.
- Engineering-led businesses.
- Asset-intensive production companies.
- Capital-project and EPC organizations.
- Companies with multiple plants or complex engineering operations.
Typical buyers and stakeholders include:
- Chief Operating Officers.
- Vice Presidents and Directors of Operations.
- Plant Managers.
- Vice Presidents and Directors of Engineering.
- Operational Excellence and Continuous Improvement Leaders.
- Project Directors.
- Owners and CEOs of mid-sized industrial companies.
Key responsibilities
1. Account and buyer selection
- Build focused target-account lists by industry, plant and business unit.
- Research each company before outreach.
- Identify operational triggers such as capacity constraints, backlogs, plant expansion, new equipment, engineering delays or project slippage.
- Map the economic buyer, problem owner, technical influencers and likely internal sponsor.
- Prioritize companies with a measurable operational or engineering problem.
2. Multi-channel outbound development
- Conduct account-specific outreach through telephone, email and LinkedIn.
- Use telephone prospecting as a core business-development channel.
- Create personalized messages based on a credible operational hypothesis.
- Follow up professionally through multiple touches.
- Secure discovery meetings with people who own or influence a relevant business problem.
- Avoid generic networking meetings and low-value introductory calls.
3. Qualification and opportunity creation
Determine whether the prospect has:
- A meaningful manufacturing, engineering or project-execution problem.
- Measurable business impact or urgency.
- A suitable use case for JAASN or SCNJTek.
- A relevant internal problem owner.
- Access to required operational or engineering data.
- Commercial potential and a credible buying process.
- A realistic next step and timeline.
The BDM will lead initial business conversations and bring SCNJTek leadership or technical specialists into discussions at the appropriate stage.
The objective is to convert qualified interest into an agreed next action, such as:
- A diagnostic discussion.
- Operational-data review.
- Technical discovery session.
- Commercial proposal.
- Paid diagnostic or pilot.
- Consulting engagement.
4. Pipeline management
- Maintain accurate CRM records.
- Document qualification findings, next steps and follow-up dates.
- Track outreach, responses, meetings, opportunities and conversions.
- Review the pipeline weekly with the founder.
- Identify stalled opportunities and recommend corrective actions.
- Disqualify weak opportunities quickly.
- Feed market objections and buyer language back into the offer and messaging.
Definition of a qualified meeting
A meeting will count as qualified only when it includes:
- A relevant U.S. decision-maker or strong internal influencer.
- A credible operational, engineering or project-related problem.
- Evidence of potential business impact or urgency.
- A reasonable fit with a JAASN or SCNJTek service or product.
- An agreed follow-up action.
Vendor meetings, generic networking calls, job-seeker conversations, unverified leads and meetings without a relevant business problem will not count as qualified meetings.
Performance expectations
The first month will be used for learning, targeting and message validation. Subsequent targets will be calibrated according to industry segment and conversion quality.
Initial post-ramp expectations are:
- 25–40 new target accounts per week: Researched, ICP-fit accounts with a specific reason for contact.
- 8–15 meaningful prospect conversations per month: Live two-way exchanges with relevant stakeholders.
- 4–8 qualified discovery meetings per month: The problem, stakeholder and next step must be confirmed.
- 1–3 sales-qualified opportunities per month: Each opportunity should have a credible route to a diagnostic, proposal, paid pilot or consulting engagement.
Activity volume alone will not determine success. Commercial quality, conversion and opportunity progression will be more important.
Ideal candidate
Essential requirements
- Four to eight years of experience in B2B outbound business development, industrial sales development or new-client acquisition.
- At least two years of experience prospecting into the U.S. market from India or another offshore location.
- Demonstrable success in securing and qualifying meetings with U.S. managers, directors, vice presidents or business owners.
- Comfortable conducting cold calls and live discovery conversations.
- Strong spoken and written English.
- Able to research companies and buyer problems rather than depend entirely on purchased databases.
- Comfortable speaking with senior U.S. industrial decision-makers.
- Able to explain the pipeline personally created, including conversion numbers and examples.
- Disciplined in follow-up, qualification and CRM management.
- Willing to maintain a consistent India evening/night schedule aligned with U.S. prospects.
Strongly preferred
- Experience in manufacturing, industrial technology, engineering services, operational consulting, automation, enterprise SaaS or capital projects.
- Understanding of plant operations, throughput, OEE, engineering workflows or project delivery.
- Experience selling diagnostic, consulting, SaaS, engineering or technical solutions.
- Hands-on experience using CRM and prospecting tools.
- Experience with account research, contact validation, email sequencing and call management.
- Experience working with a founder-led or early-stage company where offers and messaging are improved through market feedback.
This role is not suitable if
- Your experience is mainly in digital marketing, paid advertising, social media or content marketing.
- Your work has been limited primarily to database preparation or lead-list building.
- You depend on inbound leads and are uncomfortable initiating telephone conversations.
- Your approach is limited to sending LinkedIn connection requests.
- You measure success through activity alone and cannot demonstrate qualified pipeline creation.
- You want a standard India daytime schedule with minimal live overlap with U.S. prospects.
First 90 days
Days 1–30: Learn, target and test
- Learn SCNJTek’s and JAASN’s services, products, target industries and buyer problems.
- Build the first focused target-account groups.
- Develop call, email and LinkedIn messaging.
- Begin direct outreach.
- Document objections, responses and message performance.
- Refine the ideal customer profile using market feedback.
Days 31–60: Establish a repeatable cadence
- Maintain a consistent prospecting routine.
- Conduct first-level qualification.
- Generate relevant discovery meetings.
- Improve targeting based on conversion evidence.
- Develop account-specific operational hypotheses.
- Begin creating qualified opportunities.
Days 61–90: Build a measurable pipeline
- Create a visible pipeline of qualified U.S. opportunities.
- Progress suitable accounts toward diagnostic discussions, data reviews, proposals or pilots.
- Maintain accurate opportunity stages and next steps.
- Present a data-supported plan for the following quarter.
How success will be measured
Performance will be assessed using:
- Qualified decision-maker meetings.
- Sales-qualified opportunities created.
- Opportunity-stage progression.
- Proposals and paid pilots influenced.
- Qualified pipeline value.
- Revenue sourced or influenced.
- Conversion rates.
- CRM accuracy and follow-up discipline.
- Quality of learning and feedback from the market.
Compensation
The recommended compensation structure is:
- Fixed annual salary.
- Incentive for accepted qualified meetings.
- Incentive for accepted sales-qualified opportunities.
- Revenue-linked commission on business sourced by the BDM.
The final job advertisement should include the approved annual fixed-compensation range.
Meeting and opportunity incentives will be paid only when the agreed qualification conditions are satisfied. Commission eligibility, attribution, calculation and payment timing will be documented in the employment terms.
How to apply
Please submit your résumé with concise answers to the following questions:
1. Which U.S. industries and buyer roles have you personally prospected into?
2. How many qualified meetings did you generate per month in your most recent outbound role?
3. How many sales-qualified opportunities did you personally create per month?
4. What qualification criteria did your previous company use?
5. Give one example of a cold account that you converted into a genuine commercial opportunity.
6. What proportion of your prospecting activity involved telephone calls, email and LinkedIn?
7. Which CRM and prospecting tools have you used directly?
8. Describe one manufacturing or engineering problem that you would feel confident discussing with a U.S. operations leader.
9. What India working hours can you maintain to cover U.S. Eastern and Central business hours?
10. What are your current fixed compensation, expected fixed compensation and notice period?
Applications without specific evidence of U.S. outbound prospecting and qualified pipeline creation may not be shortlisted.
About JAASN Consultants and SCNJTek
JAASN Consultants is the India-based consulting and delivery organization.
SCNJTek LLC is a California-based industrial technology and consulting company serving U.S. manufacturing and engineering customers.
Together, the organizations combine industrial expertise, data analytics, AI-enabled decision support and custom software to improve measurable manufacturing, engineering and project-execution outcomes.
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Pay: From ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Work from home
Work Location: In person
