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Plan and execute performance marketing campaigns across Google Ads, Meta Ads, YouTube, marketplaces and other digital platforms.
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Drive customer acquisition, lead generation, sales, revenue and ROI.
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Manage campaign budgets, bidding strategies and performance optimization.
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Track and improve ROAS, CAC, CPL, CPA, CTR and conversion rates.
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Create audience targeting, retargeting and remarketing strategies.
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Conduct A/B testing for ad creatives, landing pages and campaign strategies.
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Work closely with the creative, content, website and sales teams to improve conversions.
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Analyse campaign performance using Google Analytics, Meta Business Suite and other reporting tools.
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Prepare regular MIS and performance reports with actionable insights.
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Manage and optimize digital marketing budgets to achieve business targets.
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Strong hands-on experience with Google Ads and Meta Ads.
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Knowledge of Google Analytics, GTM, SEO and conversion tracking.
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Experience with e-commerce/D2C campaigns preferred.
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Strong analytical, budgeting and data interpretation skills.
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Ability to manage agencies and team members.
Qualification: Graduate/Postgraduate in Marketing, Digital Marketing or a related field.
Experience: 5–8 years in Performance Marketing.
