Experience: 4-8 Years
Notice period: 1 month/15 Days
Job Description:
We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. He/she will be an integral part of the execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. He/she should also be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.
Required Skills:
Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:
- overseeing and developing marketing campaigns
- conducting research and analysing data to identify and define audiences
- devising and presenting ideas and strategies
- promotional activities
- compiling and distributing financial and statistical information
- writing and proofreading creative copy
- maintaining websites and looking at data analytics
- updating databases and using a customer relationship management (CRM) system
- coordinating internal marketing and an organization’s culture
- monitoring performance
- Managing campaigns on social media.
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Develop and improve upon existing marketing strategies
- Consult market research to assess current trends and brand awareness
- Help organize and implement market research to produce relevant marketing information
- Develop new marketing initiatives such as social media, events or crossover collaborations to strengthen engagement with target audience
- Monitor corporate branding applications across the projects’ marketing materials to deliver quality corporate brand image consistently
