Job Title: Google Ads Specialist (PPC Executive)
Company: G Tech Web Solutions (https://gtechwebsolutions.in/)
Location: Salt Lake Sector V, Kolkata (Work from Office)
Working Hours: 11:00 AM - 7:00 PM (Mon-Sat, Sunday Fixed Off)
Joining: Immediate Joiners Preferred
Job Overview: We are looking for a performance-driven Google Ads Specialist to manage and optimize paid campaigns for our web development and digital marketing clients. The ideal candidate should have strong expertise in PPC strategies, B2B/B2C campaign optimization, and ROI-driven marketing.
Key Responsibilities:
- Plan, create, and manage Google Ads campaigns (Search, Display, Video).
- Perform deep keyword research (Broad, Phrase & Exact Match).
- Optimize campaigns daily for CTR, CPC, CPA & conversions.
- Implement and manage ad extensions (Sitelinks, Callouts, etc.) effectively.
- Manage budgets, reduce wasted spend, and improve Quality Score.
- Conduct A/B testing for ad copies and landing pages.
- Track performance using Google Analytics (GA4) & conversion tracking tools.
- Generate accurate reports and optimize campaigns for better ROI.
Required Skills:
- 2+ years of hands-on, dedicated experience in Google Ads (PPC).
- Strong knowledge of campaign structures, match types, & automated bidding strategies.
- Clear understanding of Quality Score, CTR, CPC, and conversion metrics.
- Experience setting up tracking with Google Analytics & Google Tag Manager (GTM).
- Familiarity with SEO/SEM tools like SEMrush, Ahrefs, and Keyword Planner.
- Strong analytical and problem-solving skills with a data-first mindset.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
Application Question(s):
- How many years of experience do you have?
- What is your current notice period?
- What is your current in-hand monthly salary?
- What is your expected in-hand monthly salary?
- Which tools do you use for Conversion Tracking and Keyword Research?
Education:
Work Location: In person
