Head of Marketing & Growth (SaaS Products)
We are looking for a business-oriented Head of Marketing & Growth to drive growth for Moon Invoice, Moon HRM, and future Moon Apps products. The ideal candidate should think like a business owner and be accountable for customer acquisition, product adoption, retention, revenue growth, and brand expansion across global markets.
Responsibilities
- Own marketing contribution to ARR, MRR, pipeline, and revenue growth.
- Drive customer acquisition, activation, retention, expansion, and referral programs.
- Improve key SaaS metrics including CAC, LTV, Trial-to-Paid Conversion, Churn Rate, and NRR.
- Define ICPs, buyer personas, product positioning, messaging, pricing, and market segmentation.
- Lead product launches and Go-To-Market (GTM) strategies.
- Manage SEO, Content Marketing, Performance Marketing, Partnerships, Affiliate Programs, and Lifecycle Marketing.
- Optimize the complete customer journey from awareness to retention and expansion.
- Improve onboarding, product activation, engagement, and trial-to-paid conversions.
- Collaborate with Product and Engineering teams to drive Product-Led Growth (PLG) initiatives.
- Establish data-driven marketing processes, dashboards, attribution models, and reporting frameworks.
- Lead A/B testing, funnel optimization, and growth experiments.
- Build, mentor, and scale a high-performing marketing team.
- Work closely with Founders, Product, Engineering, Sales, and Customer Success teams to achieve growth objectives.
Requirements
- 8–15 years of experience in Marketing, Growth, or Product Marketing.
- Minimum 5 years of experience in SaaS or Product-led companies.
- Proven track record of scaling B2B SaaS products globally.
- Strong understanding of SaaS business models, subscription economics, and growth metrics.
- Experience managing marketing budgets, growth targets, and cross-functional teams.
- Exposure to global markets such as the US, UK, Canada, and Australia is preferred.
- Experience with SMB-focused SaaS products, PLG models, mobile app growth, and AI-powered marketing is a plus.
Success Metrics
- Increase qualified pipeline and revenue contribution.
- Improve trial-to-paid conversion rates.
- Reduce CAC and improve ROAS.
- Increase organic traffic, signups, activation, and retention rates.
- Build a scalable marketing organization and reporting framework.
- Successfully launch and scale growth initiatives for Moon Invoice, Moon HRM, and future Moon Apps products.
Apply at [email protected]
Work Location: In person
