The candidate will be mainly responsible to drive traffic through internet marketing channels with a low cost spend and organic ways.
Primary drivers of traffic will be SEO (Organic Search); SEM (Paid Search); Affiliate Marketing and Alliances.
Key Responsibilities:
- Develop and strategize SEO plan, train key stakeholders, and drive implementation of the SEO plan
- Perform day-to-day management and execution of paid search marketing campaigns. (Both SEO and SEM)
- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Use web analytics platform and SEO tools to monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition metrics, through monthly and ad-hoc reports.
- Keep pace with the changes in the SEO industry and trends to ensure compliance and efficiency with the latest SEO guidelines and algorithms, as well as provide topic thought leadership to the marketing team
.• Works with the content team on content optimization and development, as well as overall website architecture.
- Develop, manage and execute communication/content strategies via social communities in coordination with client goals
- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
- Performance analysis, bid management, keyword expansions, creative/landing page testing, and general campaign optimization.
- Keyword Management and Analysis: Produce high-level keyword analysis while tracking, managing and distributing daily and weekly organic traffic and ranking reports.
Candidate Qualification:- Minimum Graduate with 2+ years of experience
Job Type: Full-time
Work Location: In person
