About Meera’s Plus Size Store
We are a direct-to-consumer (D2C) women's ethnic wear brand dedicated to creating fashionable and confidence-boosting clothing for plus-size women across India.
Our journey began with a small 10x10-foot store and a vision to solve a problem that millions of women faced—finding fashionable clothing in their size. Today, we are a team of 50+ professionals serving over 5 lakh customers across India through our online and offline channels.
As we continue to scale, we are looking for a Digital Marketing Liaison who can ensure seamless coordination between the company and our digital marketing partners while keeping a close eye on campaign performance and business outcomes.
Role Overview
We are seeking a highly analytical, business-oriented, and execution-focused Marketing Manager to lead the marketing strategy for Meera’s in-house brands.
This role will be responsible for managing communication with our digital marketing agency, monitoring advertising performance to ensure healthy ROAS and customer acquisition costs, and creating omnichannel marketing strategies that drive growth across both e-commerce and retail operations.
The ideal candidate understands both:
● Performance Marketing & Business Metrics AND ● Brand Building & Omni-Channel Marketing
This is not a hands-on media buying role. Instead, the candidate will act as the bridge between management, creative teams, retail operations, e-commerce, CRM, and external marketing partners to ensure that all marketing activities contribute to business growth.
Key Responsibilities
Performance Marketing Oversight
- Act as the primary point of contact between the company and digital marketing agencies.
- Monitor Meta, Google, and other paid advertising channels.
- Great Understanding of product catalogue & pushing the relevant products as per seasonality,
- Review campaign performance and ensure marketing budgets are utilized efficiently.
- Ensure achievement of key performance targets, including:
- ROAS
- CAC
- Conversion Rate
- Revenue Growth
- Customer Retention
- Customer Lifetime Value
- Provide strategic direction and feedback to agency partners.
- Identify opportunities to improve marketing efficiency and profitability.
Omni-Channel Marketing Strategy
- Develop and execute integrated marketing plans across:
- E-commerce Website
- Retail Stores
- Social Media
- WhatsApp & CRM
- Influencer Marketing
- Paid Advertising
- Ensure a seamless customer experience across all touchpoints.
- Align online campaigns with retail promotions, launches, and seasonal activities.
- Drive both online sales and offline store footfall.
Campaign Planning & Execution
- Plan and coordinate:
- Festive Campaigns
- Sale Campaigns
- New Collection Launches
- Store Activation Campaigns
- Customer Retention Initiatives
- Brand Awareness Campaigns
- Work closely with content, creative, retail, and e-commerce teams to ensure timely execution.
Marketing Analytics & Reporting
- Able to strategize the marketing of the particular quarter in detail as per the quarter revenue targets & achieve them.
- Ability to get detailed insights in product analytics.
- Track and analyze:
- ROAS
- CAC
- CTR
- Conversion Rates
- Website Performance
- Revenue Contribution
- Store-Level Marketing Performance
- Prepare weekly and monthly performance reports.
- Present actionable insights and growth recommendations to management.
- Monitor customer acquisition and retention trends.
Cross-Functional Coordination
- Collaborate with:
- Creative Team
- Content Team
- E-commerce Team
- CRM Team
- Retail Operations Team
- Digital Marketing Agency
- Ensure all marketing initiatives are aligned with business objectives.
- Create accountability and maintain smooth execution across teams and partners.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–5 years of experience in Digital Marketing, Marketing Coordination, Account Management, or Agency Management.
- Basic understanding of:
- Meta Ads
- Google Ads
- E-commerce Marketing
- Marketing Metrics & Reporting
- Strong communication and stakeholder management skills.
- Excellent organizational and follow-up abilities.
- Comfortable working with reports, spreadsheets, and dashboards.
- High attention to detail and accountability.
Success in This Role
Success will be measured by:
✔ Smooth agency communication and coordination ✔ Timely campaign execution ✔ Accurate and actionable reporting ✔ Achievement of marketing performance targets through effective oversight ✔ Strong alignment between business objectives and agency activities ✔ Effective cross-functional collaboration
This position is essentially a Digital Marketing Account Manager (Internal)—someone who ensures that agencies and internal teams stay aligned and accountable while management remains informed of marketing performance.
How to Apply:
- Google Form: Fill in the Job Application Form - https://forms.gle/gvWjKcAU6beWCvhD7
- Initial Screening: Phone interview with HR.
- First Round: Virtual or in-person interview with the hiring manager.
- Second Round: Skills assessment and interview with the Design team.
- Final Round: Interview with senior management.
Pay: ₹20,000.00 - ₹70,000.00 per month
Work Location: In person
