How to Apply
Please don’t send us only a standard CV.
Show us what you can do.
Send us:
- Examples of social accounts or content you have created or grown.
- The AI tools you currently use for content creation and automation.
- A short explanation of how you would build an AI-powered social media engine for Travmonde.
- Three B2C and three B2B content ideas you would publish during your first weeks.
- One example showing how you would turn a single idea into content for multiple channels.
- An example of an account you have grown, including the numbers and your contribution.
About Travmonde
Travmonde is building an intelligent travel platform connecting travelers and travel professionals with exceptional local tours, guides and destination services worldwide.
We have built significant global supply, industry relationships and technology — but our social media presence does not yet reflect the company we are building.
We want to change that.
We are looking for someone who can build an AI-powered content, social media and audience-growth engine, rather than simply manually creating and posting content.
Our ambition is both B2B and B2C:
- Build awareness, authority and demand among travel advisors, tour operators and other travel professionals.
- Build a consumer audience that discovers experiences through our content and ultimately books directly with Travmonde.
The Role
Your mission is to:
Turn Travmonde’s destinations, experiences, guides, industry knowledge and founder insights into an AI-powered media and audience engine — building both B2B and B2C demand and ultimately converting attention into bookings and revenue.
You will combine creativity and judgment with AI and automation to dramatically increase the speed, quality and volume of content production.
This is not a traditional social media manager role where most of your time is spent manually designing and scheduling posts.
We expect you to think AI-first and growth-first.
You should constantly ask:
How can AI do most of the repetitive work while I concentrate on ideas, storytelling, quality, experimentation and growth?
What You Will Do1. Build our AI-powered content engine
Create a repeatable workflow:
Idea → Research → Content → Design/Video → Approval → Publishing → Distribution → Analysis → Improvement
Use AI and automation wherever appropriate.
The objective is to create a scalable content operation without building a large traditional social media team.
2. Create and repurpose content
Turn strong ideas, experiences and information into multiple formats, including:
- LinkedIn posts
- Instagram posts and carousels
- Reels and short-form video
- Stories
- Founder content
- Company content
- Destination and experience content
- B2C inspirational content
- B2B industry content
For example, one great Travmonde experience could become an Instagram Reel, carousel, story, LinkedIn post and other pieces of content — without producing everything manually from scratch.
3. Develop Travmonde’s content pillars
Potential themes include:
Travel Inspiration & Experiences Remarkable tours, destinations, local guides, hidden places and experiences worth traveling for.
Bookable Experiences Content that doesn’t just inspire people but moves them toward discovering and booking Travmonde experiences.
Travel Industry Intelligence Useful insights for travel advisors, tour operators and other B2B travel professionals.
AI + Future of Travel How AI, agents and technology are changing travel discovery, distribution, operations and customer experience.
Building Travmonde Behind-the-scenes stories about building a global travel technology company.
Founder Perspective Turn founder ideas, observations, experiences and industry opinions into compelling social content.
4. Build both B2C and B2B audiences
We are interested in relevant audiences, not vanity metrics.
B2C
Build an audience of travelers interested in:
- Unique local experiences
- Private and guided tours
- Authentic destination experiences
- Things to do in destinations
- Travel inspiration
The long-term funnel is:
Content → Inspiration → Travmonde → Experience → Direct Booking
B2B
Build an audience among:
- Travel advisors
- Tour operators
- Cruise companies
- Travel companies
- Travel-tech professionals
- Local guides and experience providers
- Other relevant industry decision-makers
The funnel is:
Content → Authority & Trust → Travmonde → Lead/Registration → Booking
5. Use AI aggressively
You should already use — or be excited to master — tools such as:
- ChatGPT
- AI research tools
- Canva AI
- AI image and video tools
- Content repurposing tools
- Social scheduling and automation platforms
- Social analytics tools
We don’t care which exact technology stack you prefer.
We care whether you can create a high-quality, scalable content operation with very little unnecessary manual work.
We also expect you to continuously experiment with new AI tools and workflows as the technology evolves.
6. Grow, experiment and learn
You will continuously test:
- Content formats
- Hooks
- Topics
- Destinations
- Calls to action
- Posting frequency
- Channels
- B2B versus B2C content
- Organic growth strategies
- AI-generated and human-created formats
You should understand why something performed — not simply report that it received 20,000 views.
7. Turn attention into business
Social media for Travmonde is not simply a branding exercise.
Ultimately, we want to understand:
Content → Audience → Traffic → Leads/Customers → Bookings → Revenue
You will work with us to identify which content and channels actually contribute to business growth.
What We Are Looking For
You don’t need 10 years of social media experience.
You do need to be:
- Extremely comfortable with AI
- Curious about emerging AI tools
- A strong storyteller
- Visually aware
- Excellent at creating hooks and simplifying ideas
- Able to understand what makes people stop, watch, click and share
- Analytical about what works and what doesn’t
- Comfortable experimenting quickly
- Able to work independently
- Commercially minded
- Obsessed with growth and continuous improvement
Experience in travel is useful but not essential.
Experience building social accounts from zero — personally or professionally — is highly valuable.
What We Don’t Want
We are probably not the right company for you if your approach is:
“Give me a content calendar and I’ll manually make three Canva posts every week.”
We are looking for someone who thinks more like:
“Give me Travmonde’s raw material and I’ll build a system that turns it into high-quality content at scale, learns what audiences respond to, grows distribution and ultimately generates business.”
Initial 90-Day Mission
Your first objective will be to take Travmonde from an almost inactive social presence to a consistent, measurable and scalable content and growth operation.
During the first 90 days, you will:
- Establish our B2B and B2C social strategy
- Define our content pillars and positioning
- Build the AI-assisted production workflow
- Establish a consistent LinkedIn and Instagram presence
- Test short-form video and other relevant formats
- Build Travmonde’s company presence
- Develop the founder’s social presence alongside it
- Test B2C content designed to drive travelers toward Travmonde
- Test B2B content designed to attract travel professionals
- Identify which formats and subjects generate meaningful growth
- Establish reporting connecting social activity to traffic, leads and bookings
- Create a system capable of scaling without requiring a large content team
Success Looks Like
After 90 days, we should be able to say:
We know what content works, which audiences respond to it, how to produce it efficiently, and how social media can become a meaningful acquisition and distribution channel for Travmonde.
Longer term, the goal is bigger:
Build an audience Travmonde owns — and turn that audience into B2B and B2C demand, direct traffic and bookings.
Bonus: Choose a travel experience, destination or travel-industry trend and create one example Travmonde post or short-form video concept.
We care much more about your thinking, creativity, AI capabilities and demonstrated ability to grow an audience than your job title or formal qualifications.
Work Location: Remote
