The Brand Manager will be responsible for developing, implementing, and managing the institution’s brand strategy to enhance visibility and reputation. The role requires strategic planning, digital expertise, stakeholder coordination, and consistent brand positioning across all communication channels. Key Responsibilities • Develop and execute comprehensive brand strategies aligned with institutional goals. • Ensure consistent brand messaging across all online and offline platforms. • trengthen brand recall among students, parents, industry partners, and academic stakeholders. • Oversee social media strategy and performance marketing initiatives. •Coordinate with agencies for advertisements, brochures, hoardings, and promotional materials. • Monitor campaign ROI and optimize strategies accordingly. • Supervise website content, SEO, and online presence. • Lead content creation including prospectus, newsletters, videos, and student testimonials. • Ensure timely updates of academic achievements, placements, rankings, and events. Qualification & Experience • Bachelor’s degree in marketing, Communications, Business, or a related field • A minimum of 3-5 years’ experience as Brand Manager • Experience in Branding, Brand Management, and Marketing Strategy • Previous experience in the education sector is a plus Key Skills • Strong understanding of branding and positioning strategies • Expertise in Digital Marketing, Content Creation, SEO,SEM and Social Media Management • Analytical mindset with data-driven decision-making ability • Strong analytical skills, including Market Research and Data Analysis • Excellent written and verbal communication skills • Excellent communication and content development skills
