We are actively seeking a talented and experienced Digital Marketing Analyst to become an integral part of our team comprising seasoned Digital Marketers who are adept at driving digital strategies and achieving impactful results.
Responsibilities
· Managing all current & future social media platforms.
· Design campaigns aimed at generating high-quality leads across various channels, including Facebook, LinkedIn, and Google.
· Conduct thorough research on our target demographic, gathering and analyzing data on online behaviors.
· Enhance campaigns to achieve optimal performance outcomes.
· Suggest and implement A/B testing methodologies.
· Initiate remarketing campaigns and explore diverse strategies for enhancement.
· Formulate and execute marketing strategies that boost sales and enhance customer engagement.
· Ensure accurate tracking, attribution, and uniformity across all campaigns.
· Implement SEO practices to improve website rankings in search engine results
· Engage in activities such as link building and participating in community interactions.
· Provide updates and deliver weekly and monthly performance reports, including key performance indicators.
· Create innovative and engaging social media strategies.
· Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics, Facebook insights, etc.
Desired Candidate Profile:
· Minimum 5 years of experience in Paid social media, with expertise in Facebook Ads, LinkedIn Ads, and Google Ads, as well as SEO.
· A bachelor’s degree in business, marketing, economics, statistics, or a related field is required.
· Strong analytical abilities to extract insights that enhance marketing strategies.
· Familiarity with Microsoft Office and ability to use it effectively for reports
· In-depth knowledge and skills in SEO, SEM, and SMM are essential.
· Familiarity with marketing automation tools and CRM systems is a bonus.
· Interest in evolving digital marketing trends
· Excellent interpersonal and communication skills are required.
· Experience using Google Analytics and other web analytics tools.
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
