We are looking for a Performance Marketing Specialist with a minimum of 1 year of hands-on experience in planning, executing, and optimizing paid advertising campaigns.
Experience
- Minimum 1 year of experience in Performance Marketing
- Digital marketing / agency experience is a plus
Key Responsibilities
- Plan, execute, and manage Meta Ads & Google Ads campaigns
- Manage lead generation, conversion, traffic, and awareness campaigns
- Monitor campaign performance and optimize for better ROI
- Conduct audience research, targeting, and retargeting
- Manage advertising budgets effectively
- Perform A/B testing for creatives, audiences, and campaigns
- Track conversions and analyze campaign performance
- Prepare monthly performance reports and insights
- Coordinate with creative and content teams for ad requirements
- Handle multiple client advertising accounts
Must-Have Skills
- Meta Ads Manager
- Google Ads
- Google Analytics / GA4
- Conversion tracking
- Meta Pixel
- Google Tag Manager – basic knowledge
- Campaign optimization & performance analysis
- Lead Generation & Retargeting Strategies
Preferred Candidate
A data-driven, analytical, and result-oriented professional who can independently manage campaigns and consistently work towards improving leads, conversions, and ROI.
Experience: 1+ Year
Google Ads & Meta Ads: Mandatory
Agency Experience: Preferred
Pay: ₹11,297.37 - ₹43,051.65 per month
Work Location: In person
