JobTitle: Performance Marketing Manager
Location: Delhi, Pancheel Park
Working Days- 5
Industry: D2C / E-commerce
Experience: 4–7 years in Performance Marketing with a D2C or Consumer Brand
Company Profile:
Benny’s Bowl, is a fresh dog food company with its head office in Model Town, Delhi.
Benny’s Bowl is the same food that you would cook in your own kitchen or eat yourself, but
our experts have ensured that it has the proper nutrition and avoids the hassle of cooking
yourself. Our food is cooked fresh, using whole and real ingredients, only fresh meat &
fresh vegetables without any preservatives or additives. It is packed in sophisticated retort
technology used to pack food for astronauts which allows a shelf life of two years without
the use of preservatives or refrigeration.
Role Overview
We are seeking a data-driven and growth-oriented Performance Marketing Manager with
proven experience in scaling D2C brands across marketplaces and digital acquisition
channels. The ideal candidate should have hands-on expertise in marketplace advertising,
paid media, customer acquisition, campaign optimization, and revenue growth while
collaborating with cross-functional teams to drive business objectives.
Key Responsibilities
1. Performance Marketing & Paid Media
●Plan, execute, and optimize performance marketing campaigns across Meta
(Facebook & Instagram), Google Ads (Search, Shopping, Display, Performance Max,
YouTube), and other paid acquisition channels.
Manage marketplace advertising across Amazon (Sponsored Products, Sponsored
Brands, Sponsored Display), Flipkart Ads, Blinkit Ads, Zepto Ads, Instamart, and
other relevant commerce platforms.
Develop campaign structures, audience targeting, keyword strategies, bidding
models, placements, and budget allocation to maximize ROI.
Continuously optimize campaigns based on KPIs including ROAS, CAC, MER, ACoS,
TACoS, CPC, CTR, CVR, and revenue growth.
Scale high-performing campaigns while maintaining profitability and customer
acquisition efficiency.
2. Marketplace Performance & Growth
●Drive marketplace growth by improving product discoverability, conversion rates,
and overall sales performance.
●Optimize product listings, including titles, bullet points, backend keywords, images,
A+ Content, and Brand Store experiences.
Monitor Buy Box performance, pricing competitiveness, inventory availability, and
category rankings.
Develop advertising strategies aligned with promotions, pricing, inventory, and
seasonal demand.
Leverage marketplace algorithms to improve both paid and organic product
visibility.
3. Customer Acquisition & Retention
Develop acquisition strategies to increase new customer growth while optimizing
customer lifetime value (LTV).
Execute remarketing, retention, and audience segmentation strategies across digital
platforms.
Work closely with CRM and retention teams to improve repeat purchase rates and
customer engagement.
4. Data Analytics & Reporting
Analyze campaign performance using Google Analytics (GA4), Meta Ads Manager,
Amazon Advertising Console, marketplace dashboards, and other reporting tools.
Prepare weekly and monthly performance reports with actionable insights.
Track SKU-level performance, identify underperforming products, and recommend
optimization strategies.
Conduct competitor analysis on pricing, advertising strategies, product positioning,
and market trends.
Use data-driven insights to improve revenue, profitability, and marketing efficiency.
5. Strategic Planning & Business Growth
Plan and execute performance marketing strategies during major sale events such
as Amazon Great Indian Festival, Flipkart Big Billion Days, Prime Day, and other
seasonal campaigns.
Support go-to-market strategies for new product launches across D2C websites,
marketplaces, and quick-commerce platforms.
Collaborate with Supply Chain, Category, Operations, and Sales teams to align
inventory planning with marketing initiatives.
Identify growth opportunities across emerging marketplaces, performance
channels, and customer acquisition platforms.
Stay updated with industry trends, platform algorithm changes, and best practices
in digital marketing.
Required Skills & Qualifications
4–7 years of experience in Performance Marketing, preferably with a D2C,
consumer, lifestyle, beauty, fashion, or FMCG brand.
Strong hands-on experience with Meta Ads, Google Ads, Amazon Ads, Flipkart Ads,
and Quick Commerce advertising platforms.
Deep understanding of marketplace algorithms, performance metrics, and digital
attribution models.
Experience with Google Analytics (GA4), Google Tag Manager, Excel, Looker Studio,
or other BI/reporting tools.
Strong analytical mindset with the ability to interpret data and optimize campaign
performance.
Excellent stakeholder management and cross-functional collaboration skills.
Ability to manage multiple campaigns, budgets, and product categories
simultaneously in a fast-paced environment.
Preferred Experience
Experience working with high-growth D2C brands.
Exposure to Shopify, marketplaces, and omnichannel commerce.
Knowledge of attribution tools, CRM platforms, and marketing automation.
Experience managing multi-million marketing budgets with a focus on profitable
growth.
Success Metrics
Revenue growth across D2C and marketplace channels.
Improvement in ROAS, MER, and overall marketing efficiency.
Reduction in CAC while maintaining customer acquisition targets.
Increase in marketplace visibility, organic rankings, and conversion rates.
Successful execution of new product launches and sale-event campaigns.
Sustainable and profitable scaling of paid media performance.
Pay: Up to ₹90,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
