- Develop and execute digital marketing plans based on hospital business objectives.
- Plan digital campaigns for hospital specialties, doctors, health packages, OPD services, events, and awareness programs.
- Identify new digital marketing opportunities to improve patient acquisition and brand visibility.
- Monitor competitors' digital presence and marketing activities.
- Manage hospital social media platforms such as Instagram, Facebook, YouTube and LinkedIn.
- Prepare monthly social media content calendars.
- Doctors and their specialties
- Hospital services
- Health awareness
- Patient education
- Health camps
- Hospital events
- Medical achievements
- Patient testimonials, wherever appropriately authorized
- Develop engaging Reels, videos, posters, stories and other social media content.
- Monitor comments, messages, enquiries, engagement and audience responses.
- Plan, execute and monitor Google Ads and Meta Ads campaigns.
- OPD consultations
- New doctor launches
- Specialty services
- Health check-up packages
- Maternity services
- Pediatrics
- IVF/Fertility
- Emergency services
- Health camps
- Preventive healthcare programs
- Monitor CPL, leads, conversions, campaign spending and ROI/ROAS.
- Optimize campaigns based on performance.
- Manage and update hospital website content.
- Ensure doctor profiles, specialties, services, contact details and hospital information are updated.
- Coordinate with website developers for required changes.
- Implement SEO activities to improve hospital visibility on Google.
- Develop healthcare-related blogs and informative articles.
- Monitor website traffic, keyword rankings and enquiries.
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
