Touchstone Infotech is a performance-driven digital marketing agency helping businesses generate high-quality leads through Google Ads, Meta Ads, SEO, AI Marketing, and Marketing Automation.
We work with clients across Real Estate, Education, Healthcare, Technology, Luxury Brands, and Professional Services.
Important
This is a Paid Ads role.
Please do not apply if your primary experience is in:
- SEO
- Social Media Management
- Content Writing
- Graphic Design
- Organic Marketing
We are looking for someone who has hands-on experience managing Meta Ads and Google Ads campaigns and can independently optimize campaigns for lead generation.
What You'll Do
- Plan, launch, and optimize Meta (Facebook & Instagram) Lead Generation campaigns.
- Create and manage Google Search, Performance Max, Display, and Remarketing campaigns.
- Generate qualified leads while maintaining target Cost per Lead (CPL).
- Scale campaigns based on performance and business goals.
- Monitor campaign performance daily and implement optimizations.
- Perform A/B testing on creatives, audiences, ad copy, and landing pages.
- Analyze campaign data and identify growth opportunities.
- Coordinate with designers and content teams for ad creatives.
- Prepare professional weekly and monthly client reports.
- Present campaign insights and recommendations to internal teams and clients when required.
- Track conversions using GA4, Meta Pixel, and conversion tracking tools.
- Manage multiple client accounts simultaneously.
Required Skills & Experience
- Minimum 3 years of hands-on experience in Paid Advertising.
- Strong expertise in Meta Ads Manager.
- Strong expertise in Google Ads.
- Proven experience generating leads for service-based businesses.
- Experience managing monthly advertising budgets between ₹5–15 Lakhs.
- Excellent understanding of:
- Cost Per Lead (CPL)
- ROAS
- CTR
- CPC
- Conversion Rate
- Attribution
- Experience creating performance reports and dashboards.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to independently manage multiple advertising accounts.
Preferred Experience
Candidates with experience in the following industries will be preferred:
- Real Estate
- Education
- Healthcare
- Luxury Projects
- Professional Services
Agency experience is highly preferred.
Knowledge of the following will be an added advantage:
- Google Tag Manager (GTM)
- Meta Conversion API
- Microsoft Clarity
- Looker Studio
- CRM integrations (GoHighLevel, HubSpot, Zoho CRM)
- Landing Page Optimization
Tools You'll Work On
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (Preferred)
- Looker Studio
- Google Sheets
- Microsoft Clarity
- ChatGPT
- GoHighLevel CRM (Preferred)
Key Performance Indicators (KPIs)
Your success will be measured on:
- Qualified Lead Generation
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Campaign Scaling
- Lead Quality
- Budget Utilization
- Reporting Accuracy
- Client Satisfaction
Pay: ₹30,000.00 - ₹45,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
Application Question(s):
- What is the highest monthly advertising budget you have personally managed?
Experience:
- Meta Ads: 3 years (Preferred)
Location:
- Dwarka, Delhi, Delhi (Preferred)
Work Location: In person
