Key Responsibilities
1. Lead Qualification & Management
- Lead the qualification of inbound leads generated through marketing campaigns, paid advertisements, website enquiries, referrals, and community initiatives.
- Establish and maintain lead qualification criteria based on the ideal customer profile and business requirements.
- Ensure timely assignment, follow-up, and movement of qualified leads through the pre-sales funnel.
2. Team Leadership & Performance Management
- Lead, mentor, and manage the Pre-Sales team to achieve daily, weekly, and monthly lead qualification and conversion targets.
- Monitor individual and team performance through key metrics such as response time, lead quality, qualification rate, follow-up efficiency, and conversion.
- Conduct regular reviews, provide feedback, and identify training and development needs for team members.
3. Lead Engagement & Nurturing
- Oversee engagement with prospects through calls, emails, WhatsApp, and community interactions.
- Ensure the team understands prospect requirements, identifies pain points, and provides relevant information to move leads toward conversion.
- Develop effective follow-up and lead-nurturing strategies for prospects who are not immediately ready to convert.
4. CRM & Data Management
- Ensure accurate and timely updating of lead information, interactions, follow-ups, and lead status in the CRM.
- Maintain data quality and ensure proper tracking of the entire lead journey.
- Identify gaps in CRM processes and implement improvements to increase team efficiency.
5. Reporting & Analytics
- Track and analyse key pre-sales metrics, including lead volume, qualification rate, conversion rate, response time, follow-up performance, and campaign effectiveness.
- Prepare regular performance reports and provide actionable insights to management.
- Identify trends, bottlenecks, and opportunities to improve the overall pre-sales funnel.
6. Sales & Marketing Coordination
- Work closely with the Marketing and Sales teams to improve lead quality, campaign performance, and conversion outcomes.
- Share feedback from prospects with Marketing to improve targeting, messaging, and lead-generation campaigns.
- Collaborate with the Sales team to ensure a smooth and effective handover of qualified leads.
7. Process Improvement
- Develop and implement SOPs, scripts, qualification frameworks, and best practices for the Pre-Sales function.
- Continuously identify opportunities to improve response times, lead engagement, qualification quality, and conversion rates.
- Drive a data-driven and customer-focused approach across the Pre-Sales team.
Job Type: Full-time
Pay: ₹40,000.00 - ₹57,000.00 per month
Benefits:
Application Question(s):
- Are you Comfortable with sector- 136?
- current ctc?
- Rate your Communication Skills between 1 to 10?
Work Location: In person
