If you can write an ad that gets the click, a landing page that gets the lead, and an email that gets the reply — and then turn around and write the article that ranks and builds trust — this seat is built for you. We're hiring a Content & Copywriter who lives in the world of persuasion but can also carry the editorial load: someone who thinks in hooks, objections, and CTAs, and can prove it with results. Most of the work is conversion copy; the rest is the SEO and long-form content that feeds the top of the funnel. You'll write for education and lifestyle brands across India, the Middle East, and Europe, inside a team that treats words as a revenue lever, not decoration.
What you'll do
- Write copy for Meta and Google Ads campaigns: headlines, primary text, and CTAs built to earn the click and the conversion.
- Handle landing page and website copy from start to finish, from the message hierarchy down to the CTA.
- Write email sequences that hold the client's voice and move readers toward one clear action.
- Audit live ads, pages, and emails against their performance data, then rewrite the parts that aren't pulling their weight.
- Run A/B tests on hooks and CTAs and use what wins to shape the next round.
- Write blogs, articles, and long-form content that ranks and builds trust for the brand.
- Do your own keyword research and fold it into content without making it read like it was written for a search engine.
- Adjust your voice for each client and each format, whether that's a 40-character headline or a 1,200-word article.
- Act as the writing contact for your clients: understand what they're after, deliver it, and report back on how it's performing.
- Work with the performance, design, and dev teams so the ad, the page, and the funnel all line up.
What you'll bring (Must-haves)
- At least 2 years of agency experience writing both conversion copy and editorial content.
- A portfolio that shows both sides: copy that got results, and content that reads well and keeps people reading.
- A working knowledge of Meta Ads and Google Ads and the basics of direct-response writing.
- SEO-aware writing. You can work keywords into a piece without letting them flatten it.
- Solid editing and proofreading. Your work goes out clean and consistent.
- The range to move between short copy and long articles, juggle a few clients at once, and meet deadlines.
- Clear, accurate English and easy communication with a team.
Nice-to-haves
- Familiarity with direct-response frameworks like PAS or AIDA, and the ability to talk through why they work.
- Enough comfort in Meta Ads Manager or Google Analytics to back up a copy change with numbers.
- Experience with SEO tools and writing for a few different industries, such as education, e-commerce, or B2B.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Ability to commute/relocate:
- Maradu, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Copywriting: 2 years (Required)
Work Location: In person
