JOB DESCRIPTIONMANAGER – SALES & MARKETING
Company: WICAB Engineering P. Ltd.
Department: Sales & Marketing
Designation: Manager – Sales & Marketing
Reporting To: Managing Director / Senior Management
1. Position Overview
The Manager – Sales & Marketing will be responsible for developing and executing sales and marketing strategies to increase business growth, expand market presence, develop new customers, and strengthen relationships with existing customers. The position requires strong technical sales capabilities, market knowledge, leadership skills, and the ability to achieve assigned sales targets.
2. Key Roles & ResponsibilitiesSales & Business Development
- Develop and implement effective sales strategies to achieve company sales targets.
- Identify and develop new business opportunities, customers, dealers, distributors, and strategic partners.
- Generate enquiries and convert them into confirmed purchase orders.
- Prepare and submit technical and commercial quotations in coordination with the concerned departments.
- Conduct customer meetings, presentations, product demonstrations, and technical discussions.
- Negotiate commercial terms and conditions with customers within company-approved guidelines.
- Maintain regular follow-up with customers to ensure timely order conversion.
- Develop new markets and expand the company's business across targeted industries and geographical regions.
Marketing Responsibilities
- Develop and implement marketing plans for WICAB Engineering P. Ltd. products and services.
- Conduct market research to identify customer requirements, market trends, competitors, and business opportunities.
- Promote the company's products through exhibitions, seminars, digital marketing, customer visits, and other promotional activities.
- Coordinate with the management for development of brochures, catalogues, presentations, and other marketing materials.
- Strengthen the company's brand image and market visibility.
Customer Relationship Management
- Build and maintain strong professional relationships with customers and business partners.
- Handle customer enquiries, complaints, and commercial concerns in coordination with relevant departments.
- Ensure customer satisfaction and identify opportunities for repeat and additional business.
- Maintain regular communication with key customers and strategic accounts.
Sales Planning & Reporting
- Prepare monthly, quarterly, and annual sales plans and forecasts.
- Monitor sales performance against assigned targets.
- Prepare and submit regular reports on sales activities, enquiries, quotations, orders, market developments, and competitor activities.
- Maintain accurate records of customers, enquiries, quotations, and sales orders.
Internal Coordination
- Coordinate with Production, Engineering, Purchase, Quality, Finance, and Dispatch departments to ensure smooth execution of customer orders.
- Ensure customer requirements and delivery commitments are properly communicated internally.
- Support the collection and follow-up of outstanding payments in coordination with the Finance Department.
3. Key Performance Indicators (KPIs)
Performance may be evaluated based on:
- Achievement of monthly and annual sales targets.
- New customer acquisition.
- Growth in existing customer business.
- Enquiry-to-order conversion ratio.
- Development of new markets and business opportunities.
- Customer satisfaction and retention.
- Timely submission of reports and sales forecasts.
- Achievement of payment collection and business profitability objectives.
4. Required Qualifications & Skills
- Bachelor's Degree in Engineering, Business Administration, Marketing, or a related field.
- Experience in Sales and Marketing, preferably in engineering, industrial, electrical, manufacturing, or technical products.
- Strong communication, presentation, and negotiation skills.
- Ability to understand technical products and customer requirements.
- Strong leadership and team management abilities.
- Good knowledge of MS Office, CRM systems, and sales reporting.
- Willingness to travel for customer visits, exhibitions, and business development activities.
5. General Responsibilities
The Manager – Sales & Marketing shall perform duties with professionalism, integrity, and in accordance with the policies and procedures of WICAB Engineering P. Ltd. The employee shall maintain confidentiality of company information, customer details, pricing, technical data, business strategies, and other proprietary information.
The employee may also be assigned additional duties and responsibilities by the Management based on business requirements.
Pay: ₹25,000.00 - ₹60,000.00 per month
Education:
Experience:
- Direct sales: 5 years (Required)
Work Location: Remote
